WK Kellogg Plant Protein Crunch Dark Chocolate & Coconut, 420 g

Product Information

Global consumers are taking steps to eat healthier and that includes eating more vegetables. A 2019 Innova Diet Trends Survey found that two-thirds of consumers in the United States, the United Kingdom, China, and Mexico who said they are making changes to their diets also reported trying to eat more vegetables. Mix-ins such as flax and chia seeds add crunch to Silk Almond Milk Yogurt Alternative Mixed Berry Chia Granola. Photo courtesy of Silk In the UK, Kellogg’s Unicorn Froot Loops are considered vegan-friendly as they do not contain any animal-derived ingredients. However, in other countries such as the US, Froot Loops may contain animal-derived vitamin D3 which is not suitable for vegans. Is All Bran vegan? The Udi’s brand—which helped put gluten-free products on the map—senses the opportunity with Udi’s Gluten Free Grain Free Chocolate Zucchini Muffins (U.S.). Despite the callout to zucchini, cassava flour actually outranks zucchini on the ingredient label. Cassava flour assumes more of a starring role with Mikey’s Grain Free Cassava Flour Tortillas (U.S.), a product said to be perfect for breakfast burritos.

Some varieties of Weetabix are suitable for vegans and some are not because they contain vitamin D. To further confuse things, as veganism is something of a spectrum, strict vegans may choose to avoid ingredients that some new vegans are happy to eat. All other varieties of Weetabix are not vegan as they contain vitamin D which is made from the grease of sheep’s wool. Is Crunchy Nut vegan? Launches of cereals claiming to be vegan grew at over a 15% CAGR for the period from 2017 to 2019, with some calling out the use of plant-based protein. In the United Kingdom, W. K. Kellogg’s Plant Protein Crunch Cereal in Original and Dark Chocolate and Coconut flavors takes that route while Iwon Organics Protein Os Plant Based Cereal does the same in the United States. No added sugar” (or no sugar added) has emerged as one of the top health claims for hot and cold cereal launches globally. According to the Innova Database, launches of hot and cold cereal products making the claim grew at a compound annual growth rate (CAGR) of just under 11% for the period from 2017 to 2019, with most of the growth coming from Europe, where the claim expanded at a nearly 16% CAGR. In the United States, the claim is also growing rapidly but is still relatively rare.

Along with texture, elevated protein content continues to power breakfast innovation in the dairy space. Danone YoPro High in Natural Protein Yoghurt (Australia) provides 15 grams of protein per serving and is available in an array of flavors, from Strawberry to Salted Caramel, to make the case for a “healthy breakfast option to power you through the day.” Sometimes, it can be cheaper to make your own cereal than to buy it from a supermarket. Another advantage of doing this is that you know exactly what’s in it so that you can make sure that it’s healthy and free from contamination. It doesn’t have to take long either, as there’s often no cooking involved, just mixing ingredients together.

With 64% of global consumers saying they are increasingly incorporating plant ingredients into their diet—according to a 2019 Innova Trends Survey—innovation in plant-based meat alternatives for breakfast has accelerated. Kellogg’s All-Bran cereals are not suitable for vegans as they contain animal-derived vitamin D. However, many supermarket own-brand Bran Flakes are suitable for vegans How about making your own vegan cereal? Ready Brek Original is suitable for vegans by ingredient. It contains vitamin D2, which is plant-derived. Ready Brek does not contain milk, but it is made in a factory alongside Ready Brek Chocolate so there could be some cross-contamination with traces of milk present. Is Cookie Crips vegan?Where vegan cereal bars are concerned there are some surprises. Some chocolate cereal bars are accidentally vegan, whilst and those which you might expect to be vegan-friendly actually contain vitamin D. This leaves vegans with a decision to make. Depending on how strict you are, you can either avoid anything that’s labelled as containing vitamin D or, you can decide that a small amount of sheep wool grease is acceptable. The following table shows which cereals are suitable for vegans and which are not. For those that are not, it also shows why they are not vegan-friendly so that you can decide if this is something that’s acceptable to you or not. Kellogg’s Bran Flakes are not vegan as they contain vitamin D which is made using sheep’s wool. However, vegan-friendly Bran Flakes are available. M&S Bran Flakes are vegan, as are Asda Free From Special Flakes. Are Golden Nuggets vegan?

The vast majority of vegans aren’t concerned with potential cross-contamination during food production. This is because it’s very hard to avoid, and only trace amounts of animal products would be present, if any. However, if you have a severe food allergy then you’ll certainly want to avoid cross-contamination. The spoonable smoothie concept also has the potential to invigorate the yogurt category while sharpening the focus on breakfast. Schaerdinger Smoojo Bowl Yogurt (Austria) in flavors like Berry Açai and Mango does that with a crispy topping under the lid and a spoon included so the product can be consumed on the run. Choosing vegan cereal can be a bit of a minefield. Some brands of chocolate cereal are accidentally vegan, which is great. But some plain cereal, which you would expect to be vegan, actually contains hidden animal ingredients.Moving Mountains Plant-Based Sausage Burgers (UK) make a hearty breakfast or lunch with 11 grams of protein per serving, thanks to ingredients like mushrooms, soy protein concentrate, soy protein isolate, and pea protein isolate. There are three main things to think about where vegan cereal is concerned: 1. ‘May contain’– most vegans would eat this Original Shreddies, Coco Shreddies and Frosted Shreddies are certified as suitable for vegans and carry The Vegan Society trademark. However, Honey Shreddies are not considered vegan-friendly as honey is produced by bees. Is Special K vegan?