Bahlsen Pick Up 28 g (Pack of 24)

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PiCK UP! Minis Milk Chocolate Biscuit Bars, case of Bahlsen PiCK UP! Minis Milk Chocolate Biscuit Bars, case of

Acquisition of St. Michel (France) - a biscuit producing family enterprise with more than 90 years standing. St. Michel continues to be the national brand for Breton biscuits and cakes. Production in the United States begins with the acquisition of Austin Quality Foods in North Carolina. Bahlsen employs approximately 11,200 members of staff. After much modernisation work, the Barsinghausen plant was awarded the “Factory of the Year” prize. The “Factory of the Year” is an annual benchmarking event known as the toughest benchmarking test for manufacturing companies throughout Europe. The international Bahlsen Group has acquired a majority of Rawbite ApS, the Danish organic food brand and producer of organic fruit and nut bars.

The name biscuit comes from the Latin “biscoctum”, meaning “twice cooked.” Bread was cooked twice to extract all its moisture and then, once hard, it would stay fit for consumption for months on end. The biscuit was born. Werner M. Bahlsen, Werner Bahlsen’s youngest son, joins the company. His brother Lorenz Bahlsen already joined in 1973. In May 2018, the Bahlsen Group introduced its new corporate design as a visible expression of its corporate identity. At the heart of the new design is the "The Bahlsen Family" logo: The new logo features the traditional TET character that has been retrieved and a specially developed font. Hermann Bahlsen left the company and took over all shares of the former subsidiary “Austin Quality Foods“, Cary in North Carolina.

Bourbons to Digestives: how biscuits got their names From Bourbons to Digestives: how biscuits got their names

The company employed 100 people. At the world exhibition in Chicago, Bahlsen received a gold medal for the “LEIBNIZ Cakes”. The official reason stated by the jury: “Several competitors imitate the LEIBNIZ Cakes in one way or another; but only Bahlsen captures the fine taste of butter.” Bahlsen intro­duces its new brand strategy: Two umbrella brands – BAHLSEN and LEIBNIZ – now represent the company throughout the world.

The curved Tuile biscuit, which means “tile” in French, is so named because it resembles the rounded tiles you would see on old French roofs.

Our Story - Bahlsen Our Story - Bahlsen

Due to shortage of space, production in the headquarters in Hannover, the oldest factory of the company, is outsourced to plant in Barsinghausen. Hermann Bahlsen changed the English word "cakes" into "Keks". Some years later, the new term was officially approved and incorporated in the German dictionary. The company moved into the new factory building in Lister Straße and the new headquarters in Podbielskistraße. Pictures, sculptures, and ornaments created a pleasant working environment. Several social institutions arose.Bahlsen joined the “Foundation Initiative for the Compensation of Former Enforced Labourers during the Second World War”.