Liquid Death Still Mountain Water, 12 x 500 ml

Product Information

Backing from celebrities like Tony Hawks, Swedish House Mafia and Machine Gun Kelly have also helped boost the brand’s cross-generational appeal. In addition to the original sparkling water, Liquid Death also introduced four flavored carbonated beverages including Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. Asked if this meant Liquid Death could look to shift production to the UK in the future, Cessario said: “One hundred per cent. But it was the flavoured water that we really enjoyed, especially the Severed Lime flavour, which had a lovely subtle lime taste.

Liquid Death Collections – Liquid Death

But also, we’ve seen lots of celebrities such as Travis Barker endorsing the cans, which has clearly helped the brand to grow. We need to stick to our roots of relying on entertainment, humour and content to tell our story over more traditional marketing avenues.

It’s a well-trodden path, one that the likes of Logan Paul and KSI’s Prime and, more recently, Jimmy Donaldson, aka MrBeast,have pursued. So, whether you're looking to cater to health-conscious individuals, eco-aware consumers, or those who simply appreciate a touch of humour in their drinks, add Liquid Death drinks to your shelves. Cessario filed a trademark application for the term "Liquid Death" with the United States Patent and Trademark Office on July6, 2017. From children to the elderly, expectant mothers to designated drivers, these cans may resemble alcoholic beverages, but they contain nothing but water.

What is Liquid Death and is it about to take the UK by storm?

All opinion expressed is author's own, does not constitute dietary advice or official recommendation, and is entirely subjective. They went through a bunch of different [name] ideas and the thought was that we have zero marketing dollars, and we’re competing on shelves. Well, for Liquid Death, it’s a case of sticking it in a fancy can and investing heavily in marketing.

For marketing, Cessario emphasized interestingness, which he believed would transition into organic shares on social media. A new fmcg company needs to build its brand and give people a reason to choose the product – this is where advertising enters the equation. Mike Cessario told The Grocer the healthy beverage brand had initially chosen to source from Austria because “there was not a single bottler who could put spring water in cans” in the US when it started in 2019. Liquid Death – with its ‘Murder Your Thirst’ slogan – is renowned for marketing that goes viral, such as launching a skateboard decorated with paint infused with Tony Hawk’s blood and releasing a heavy metal album based on negative social media comments. Liquid Death Mango Chainsaw is a premium mango-flavoured sparkling water that is lightly sweetened and refreshing.