Fcuk Her Eau de Toilette - 100 ml

Product Information

Mr Justice Rattee refused to grant an injunction, describing French Connection's use of the initialism as "a tasteless and obnoxious campaign. French Connection launched a trademark infringement case in the London High Court challenging the owner of "First Consultants UK Ltd", a computer company, over its use of the "fcuk" initialism.

Stephen Marks, who started out in business in 1969 as the Stephen Marks brand, established French Connection in 1972 – a year after the film of the same name was released. Companies target teens with "Scent to Bed" ad campaign Archived 2007-07-15 at the Wayback Machine, American Family Association. Unlikely to offend anybody so safe for wearing in an office, but also unlikely to rock anybody's world (IMO).FCUK Her fragrance notesWe have no fragrance notes for this fragrance – if you know them, let us know! A rich and sophisticated perfume: how I imagine how Versailles smelled like in Spring in the 18th century. French Connection represents the majority of French Connection Group's revenue (some 88 per cent in 2014), however it owns a number of other clothing/homewear brands, including YMC, Great Plains and TOAST. Nice enough, inoffensive floralish, soapy and light, with just a hint of powdery and warm in the latter stages of it's very short life.

Initially designed as a mid-market women's brand, he has said the name came about because he managed to acquire a large shipment of Indian cheesecloth shirts – via a French contact – that could be resold in the UK at a large profit. French Connection (also branded as FCUK or fcuk) is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. Reportedly, the first use of the initialism was on faxes sent between Hong Kong and London offices, headed "FCHK to FCUK".This fragrance is very subtle, soft and wearable for everyday, appropriate for work as it is not overbearing at all. It was Beattie who spotted the marketing potential of the initialism and a campaign was launched around it. Following a number of complaints about advertising campaigns using the initialism, the UK's Advertising Standards Authority requested that the company submit all poster campaigns for approval before running them. Fcuk Friction Her and Friction Him (2012) – Women's perfume includes notes of coconut and vanilla, men's includes citrus.

The company became notorious for the use of the "fcuk" initialism in its advertising campaigns in the early 2000s. French Connection began using the branding " fcuk" (usually written in lowercase) in advertising after 1991 when Marks regained control.The company threatened legal action against the political youth organisation Conservative Future, which had briefly adopted the spoof abbreviation "cfuk" (short for "Conservative Future UK"). Fcuk Connect Her and Fcuk Connect Him (2007) – Men's and women's ranges with base notes including musk. com was registered prior to French Connection applying for the UK Trademark and its claim for passing off was dismissed. Despite this lowering of the profile, French Connection remains known as "fcuk", particularly by the UK press.

Example of use in UK press in 2013: "FCUK marketing says first black and white shoot for brand by photographer Rankin is in line with its 'edgy' image". It's the total, mindblowing opposite of the the name (which suggests something befitting a junior harlot). This is a timeless, classic fragrance that's strikingly reminiscient of Elizabeth Arden's Provocative Woman but with a sweeter floral base. For all the possible eyebrows the name "FCUK Her" might have raised, they will be raised even higher upon smelling this gorgeous scent. In addition to being unattractive, it is also cumbersome to use; I have difficulty grasping the bottle while spraying as the bottle is so wide.

Being deliberately similar to the taboo word " fuck", French Connection's use of "fcuk" caused widespread controversy. If you're a regular user, please take a break, explore our other interesting content, and come back later. In 2017, French Connection appointed two new independent directors, after facing pressure from investors. Fcuk Her and Fcuk Him (2003) – Original women's perfume by Zirh/Shiseido and men's perfume by James Krivda.