About this deal
However, nothing came to be of this planned change and Walkers kept the Wotsits brand as is with a new look, replacing Cheetos. During 2004–5, its advertising led with the tag line 'Eat the Freak', coined due to their odd appearance.
This was followed up with the launch of the grid-shaped "Wotsits Wafflers" in May 2000, promoted as "Big, crunchy and waffle shaped! Our snacking range combines the very best of Walkers family favourite crisps, offering a tasty flavour and unique shape for every taste and occasion. The latter two were discontinued in the 1993, and a Prawn Cocktail flavour was put onto the market after it replaced Smoky Bacon in February 1998. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label. In May 2013, it was reintroduced as simply "Wafflers" under the Smiths brand, alongside the relaunch of Wotsits Twisted, branded solely as "Twisted".Numbered codes of the back were shown in special packs of Nik Naks, Wotsits, Wotsits Wafflers and new Wotsits Goalden Balls.
In the mid 1990s, the flavours were Nice 'n' Spicy, Cream 'n' Cheesy, Scampi 'n' Lemon and Rib 'n' Saucy. Join 330,063 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd. In November 2001, "Wotsits Micro Snacks" were introduced, which were microwave versions of the snack and said "Deliciously hot cheesy snack", and "Wotsits Wafflers Cheesy Potato Shapes", which were oven-based versions of the snack.In August 2001, "Whopping Wotsits" were introduced, which was longer version of the snacks promoted as a "Wot a Whopper! Wotsits is a British brand of cheese flavoured corn puffs sold first by Golden Wonder and now by Walkers Crisps. The brand was advertised with the strapline "you only get a whoosh with a Wotsit" between 1994 and 2002 following a campaign designed by JWT of a play on words. Walkers snacks marketing manager Katherine Cook said the brand had been “inundated with requests, tweets and petitions over the years”, asking it to bring prawn cocktail Wotsits back.