Bovril Beef Flavoured Drink - 450gm

Product Information

years later, on Christmas Day of 1902, and far, far away near the South Pole, Captain Scott and Ernest Shackleton supped on a cup of Bovril after a chilling four-hour march. In 1871, a Scot named John Lawson Johnston won a 'canned beef' contract to feed Napoleon's troops with his invention "Johnston's Fluid Beef", the original name for his famous Beef Extract. Bovril is so beloved in UK soccer stadiums that a vegan alternative was recently developed to satiate the cravings of those who live a meat-free lifestyle.

I’ve spent many a winter’s afternoon sipping on a cup on Bovril as I watch my beloved Crystal Palace from the terraces of Selhurst Park. How did Johnston build his brand – and how did he create an image for a gloopy substance that has its own niche in the history of British food? Vegan Bovril was initially created in conjunction with Forest Green Rovers FC, the world’s first vegan soccer club.Simply spoon a dollop of the thick meaty gunge out of its recognizably squat jar and into a cup of hot water, stir, and you end up with a cup of delicious beef tea.

They are known for their great brands and our belief that doing business the right way drives superior performance. Large quantities of beef were available across the British Dominions and South America, but transport and storage were problematic. I’ve walked away from heartbreaking defeats less sad than I should have been because hey, at least I had a cup of Bovril. From the start, Bovril was heavily advertised through campaigns that tapped into the mood of the public quite brilliantly. It’s not uncommon on a cold matchday to see hundreds of soccer fans sipping on a warm cup of the bovine-based elixir as they cheer their team on from the stands.Advances in the application of scientific know-how – especially chemistry – and technology opened up new possibilities for food processing and preservation and its transportation across massive distances. p>Bovril Drink Cups Beefy (Pack of 6)

Bovril is a popular beef extract-based drink that originated in the UK. Both the lid and the jar are OPRL approved, showing that our commitment to recycling is totally guaranteed. With more beef than a North London Derby, this beef and yeast spread is a great way to give a boost to your British classics.