About this deal
Inspired by kids and created with their help, Beano’s 85th Birthday issue is dedicated to all the children out there, because being a kid never gets old.
Established in 1938, Beano is Britain’s longest running children’s comic and over 80 years later - it hasn't lost any of its appeal for kids today. Other notable stars to grace the comic include Euros winning lioness Jill Scott, YouTuber KSI, actress Rose Ayling-Ellis, singer Adele, F1 racing driver Lewis Hamilton and Spider-Man actor Tom Holland – all voted for by kids themselves. More than 4,100 issues of The Beano have been printed since its launch in 1938 with over 70,000 comic strips and 700 characters, including Dennis and Gnasher, the Bash Street Kids and Billy Whizz. The TV duo were also picked as the celebrities kids would most like to be best friends with, followed by Spider-Man actor Tom Holland, Manchester City player Phil Foden and Styles.To ensure as many children as possible get the chance to enjoy the special edition, 2,023 issues will be given out to classrooms across the country through the Beano for Schools programme.
When you consent to data collection on AMP pages you are consenting to allow us to display personalised ads that are relevant to you when you are outside of the UK. Other notable celebrities include F1 racing driver Lewis Hamilton, former England footballer Jill Scott, singer Adele and broadcaster David Attenborough. Mike Stirling, the proud head of ‘mischief’ at The Beano, said: ‘As Beano proudly celebrates its 85th anniversary, it continues to champion the power and joy of childhood by doing what it’s always done, showing kids being kids. With more than 28m Brits having read the comic as kids, ithe brand is now loved by all generations, with 84% brand recognition amongst kids, and 94% amongst adults. With hilarious comic strips, silly jokes and plenty of mischief, your kids are sure to burst into giggles with every issue.Beano artist Nigel Parkinson has drawn the celebrities assisting the Beanotown kids in stopping Mayor Brown from carving his own face into Mount Beano for the birthday celebrations. An eight-page pull-out, titled Beanow, has also been created from children’s comments and pictures summing up the highlights of being a child in the present day, including dancing, rapping and catapults. Charlie Donaldson, joint MD at Rocket Licensing, commented: “Beano is part of the culture of Britain, and we’re thrilled to be able to honour the brand’s 85th birthday next year.
A graduate of the University of Edinburgh with a degree in English literature and history, she’s particularly interested in photography, publications and type design. On the comic, Mike Stirling, 'director of mischief’ at Beano says, “As Beano proudly celebrates its 85th anniversary, it continues to champion the power and joy of childhood by doing what it’s always done, showing kids being kids. The cover, drawn by Beano artist Nigel Parkinson, also features comic regulars Dennis the Menace, Gnasher and Minnie the Minx.On Allkinds shelves across Australia and online now the first time collaboration for the Australian retailer sees the brand.