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Most of you would have noticed how the competitors in sports events always sip bright-colored sports drinks. These are said to be the perfect option for the intake of essential electrolytes for the better working of muscles. It can boost energy before a run or any other sport. POCARI" does not have any specific meaning, but conveys a light and bright feeling in Japanese. "SWEAT" is a reminder that the beverage replaces the important water and ions that are lost through perspiration.
Pocari Sweat is a mild-tasting, relatively light, non-carbonated sweet beverage and is advertised as an "ion supply drink", "refreshment water" (1992), "body request" (1999), and "electrolyte beverage" in Thailand. It has a mild grapefruit flavor with little aftertaste. Ingredients listed are water, sugar, citric acid, trisodium citrate, sodium chloride, potassium chloride, calcium lactate, magnesium carbonate, and flavoring. [3] It is sold in aluminium cans, PET bottles, and as a powder for mixing with water. An artificially sweetened version with reduced sugar called Pocari Sweat Ion Water ( ポカリスエット イオンウォーター, Pokari Suetto Ion Wōtā) is also sold. [4] History [ edit ] Q "No fruit juice" is written (in Japanese) on the POCARI SWEAT label, so why is "fruit juice" listed as one of the ingredients (in Japanese)? Ryall, Julian (2019-11-30). "The Pocari Sweat story: from odd name to iconic sports drink". South China Morning Post . Retrieved 2021-05-03.your name. Technical Director Makes Pocari Sweat Anime Ad". Anime News Network . Retrieved 2021-01-06. Since POCARI SWEAT contains no chemical preservatives, you should finish the bottle on the same day you open it, if you touch your mouth to the bottle when drinking it. If you pour the beverage into another container before drinking it and keep the remainder in a refrigerator, we suggest finishing the bottle in two to three days. It is best to choose a size that you can finish in a reasonably short time.
Dennison, Kara (8 July 2019). "Cells at Work! and Pocari Sweat Team up to Help You Stay Hydrated". Crunchyroll . Retrieved 2021-01-06.
Q On the powdered version of POCARI SWEAT, it says, "Do not use a metal container." What is the reason for this? Pocari Sweat was launched in 1980 in Japan by Rokuro Harima, an Otsuka Pharmaceutical employee who came up with the idea after observing a doctor drink IV solution to rehydrate. [1] Harima had taken a trip to the hospital after getting diarrhea during a business trip to Mexico, and wondered if a drink could provide both the water and nutrients he needed to recover. [5]
Herbig, Paul A. (1998). Handbook of cross-cultural marketing. Binghamton, NY: International Business Press. pp. 3. ISBN 0-7890-0154-3. It is known that a 560g serving of “Thirst Quencher”, a drink by the brand, is roughly around 36 grams of sugar. A level that is considered unhealthy for people of all ages. Surveys have shown that this high sugar level contributes to obesity from a very early age. POCARI SWEAT México | Bebida Hidratante de origen Japonés". www.pocarisweat.com.mx . Retrieved 2020-04-01. com - 大塚製薬 ポカリスエット イオンウォーター レビュー評価・評判" (in Japanese). Archived from the original on 31 March 2014 . Retrieved 31 March 2014.
Otsuka began a targeted marketing campaign in Indonesia after an outbreak of dengue fever in 2010, promoting the drink to prevent dehydration, a common symptom of the disease. [1]
The company also has done extensive advertising through anime. The technical director for the film Your Name helped create a 2019 anime-styled advertisement. Pocari Sweat released a January 2021 special episode of the Cells at Work! anime promoting the drink as a way to prevent heat stroke. [15] [16] See also [ edit ] Though sports drinks are said to keep you hydrated and provide all the necessary electrolytes, the sugar content in these drinks can turn out to be extremely harmful. It can cause weight gain, diabetes, blood pressure due to the high levels of Sodium, etc. There are a wide variety of sports drinks available in the market today. They are mainly classified into three types depending on the level of salt and sugar content; Isotonic, Hypertonic, and Hypotonic. It is important to choose the right drink so that no adverse health conditions are caused as a result of its consumption. Pocari Sweat and Gatorade are two major competitor brands in the sports drink industry. Let us take a look at the particularities of each: Though the first version of the drink was made in several bright colors, now it comes in ordinary plain watercolor.Initially made in 1965 for the student athletic team of the University of Florida, Gatorade is now popular in over 80 countries around the world by Pepsico. In the early days, Lemon Lime and Orange were the only two flavors available from the Gatorade range of products but now it has grown to have a wide variety of flavors like the Cool Blue, Fierce Green Apple, and Frost Glacier Cherry. From the above list, we see that the ion count is higher, thereby making Gatorade an approved electrolyte replacement for athletes and other sportspersons. Ending with a Healthy Reminder…
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