CROWN Matt Emulsion Paint 7.5L Pure Brilliant White

Product Information

Cathryn Sanders at Earthborn says, 'Whites and off-whites can vary significantly depending on their undertone, with different types of natural and electrical lights impacting greatly on the perceived colour.' Just remember, the placement of furniture around the room can change the appearance of the paint, impacting how the colour is reflected on the walls, so be mindful of this when planning your scheme.' Flora Hogg, at Craig & Rose adds, 'When swatching whites, use a pure white as a point of reference to see the true undertone of other white. However, be mindful they can seem dramatic as first due to the contrast but trust the process. Once applied, you will still recognise it as white, but you’ll also notice how it transforms and adapts with the light throughout the day.'

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A south-facing room gets a lot of natural daylight and can often be bathed in golden sunshine for a lot of the day. This means any underlying warm tones in a white paint - like yellow, red or brown - will be amplified, making a seemingly innocuous pale ivory white suddenly look decidedly yellow once on the walls. Emma at YesColours adds, 'A south-facing room will need a cooler white to counteract the warm glow of natural daylight, any white with a hint of blue or green is ideal.' Prepping bare wood? Make sure you’ve treated knots and resinous parts with knotting solution and then apply our Wood & MDF Primer & Undercoat . If you’re gearing up to paint your doors, skirting boards, banisters, railings or window frames but your head is in a spin over what paint to use; whether to use a primer; if wood needs sanding or not; what the difference is between satin and eggshell; and what even is an undercoat? Don’t panic, we’re here to help. Consequently, if you want to achieve the appearance of true white in a south-facing room, it's best to err on the side of cooler tones which will balance out the warmth of the natural light.Crown Wood & MDF Primer & Undercoat What’s the difference between a primer and undercoat? Do I need one? Marianne Shillingford, Creative Director at Dulux explains, 'It’s easy to understand why it can be so difficult to choose just the right white for your walls when there is so much choice.'

Crown Matt Emulsion Paint - Pure Brilliant White 10L

Our Colour Scales collection provides a wonderful solution for creating a light fresh design scheme that gives the illusion of space, ‘Masquerade’ works beautifully alongside ‘Masquerade Mid’ and ‘Masquerade Light’ to create an elegant and welcoming scheme in a small space.' One of our most popular whites is ‘Silent White’, formulated in the quest for the perfectly balanced, neutral-warm white for a calm interior, ‘Silent White’ adds softly spoken depth to an interior. Used in partnership with its lighter and deeper versions, ‘Silent White – Pale’ and ‘Silent White – Mid’ or ‘Silent White – Deep’ on other walls, the ceiling and trim creates a serene and inviting space.' What colour white is best for ceilings? Long lasting whiteness: Water based paints provide longer lasting whiteness compared to solvent based paints which can yellow slightly over time. Prepping a whole array of materials and want to ensure no stains bleed through e.g. water stains, nicotine or smoke stains, crayon or pen? Then our Multi-surface Primer & Undercoat is the one for you. Ruth Mottershead at Little Greene adds, 'Many choose to use bright white in small rooms assuming white will the room appear larger, however light neutrals and soft colours used in a tonal scheme will have the same effect whilst not appearing too stark or cold.'The best white paint for your walls will depend both on your natural preference toward warm or cool tones, and the aspect of the room you're painting - so whether the windows face north, south, east or west.