PROVOKE Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments

Product Information

My hair has been abused big time going from dark brown and heat styled most days. It has been left dull, with a horrible brassy tone. of your coloured hair. The range contains our unique Plex technologies and use sulphate-free formulas Blonde hair can turn yellow with time for two reasons. The first is salon-applied toner rinsing out over time to reveal a yellow undertone. The second is the hair shaft absorbing minerals and chemicals from the environment, which can cause yellowness. Chlorine from swimming pools and even sunlight can be major culprits for introducing yellow tones to blonde hair. This is particularly true of bleached hair, which is more porous. The violet tones in purple shampoo counteract any brassy tones in the hair, giving a more silvery finish that appears brighter and more vibrant. I have tried a lot of different purple shampoos, some very expensive but this is by far the best…ever! What Sunil says: "I was recommended this product by a beauty editor with many years of industry experience, so naturally I had to give it a go. IMHO it is THE very best purple shampoo on the market if you want that real shot of iciness. To get my hair blonde, it needs some serious bleaching, and suffice to say, it needs all the help and conditioning it can get. This instantly banishes any trace of brassiness. As long as I dye my hair blonde, there will be a bottle of this in my bathroom."

The best purple shampoos for a clean blonde colour in 2023 The best purple shampoos for a clean blonde colour in 2023

Session stylist Ali Pirzadeh concurs and recommends using your regularconditioner afterwards."I wouldn't bother with a purple conditioner as well, as you want to make sure your hair is still being nourished."Aqua (Water), Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Methyl Isethionate, Sodium Cocoamphoacetate, Acrylates/Palmeth-25 Acrylate Copolymer, Glycerin, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium Benzoate, Cocamide MEA, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Panthenol, Benzophenone-4, Mica, Linalool, Hexyl Cinnamal, Citric Acid, Avena Strigosa Seed Extract, Lecithin, Disodium Distyrylbiphenyl Disulfonate, CI 60730 (Acid Violet 43), CI 77891 (Titanium Dioxide), HC Blue No. 2.

PRO:VOKE Touch of Silver Advanced Brighten - Boots

If you’re a keen swimmer, use a hair protector to keep chlorine from stripping your hair colour and turning it yellow or even green, and rinse hair immediately after swimming.But Zoe Irwin, creative director at John Frieda Salons, advises clients to be careful as purple-based products can be drying. After the first use of Pro:voke purple shampoo, I was disappointed with how my hair looked and felt.