Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

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Admitting any kind of weakness may be a counterintuitive way to establish trust, but it is effective. Ocr_converted abbyy-to-hocr 1.1.20 Ocr_module_version 0.0.17 Openlibrary OL684839M Openlibrary_edition As for most of the book, it was all filled with the idea of creativity. Yes, on the one hand, everything is correct. However, on the other hand, the author refers to social media, from my point of view, not exactly advertising. So, he referred to advertising, for example, the events that are closer to PR. Or the creation of additional products that facilitate the acquisition or use of basic products. I mean creating tools to use them in virtual reality, in social media or on the Internet in general. This is not very suitable for advertising.

Hey, Whipple, Squeeze This: A Guide to Creating Great Hey, Whipple, Squeeze This: A Guide to Creating Great

This book was written by Luke Sullivan, a renowned copywriter. He was nominated twice as the best copywriter in the U.S. by Adweek magazine. Celebrated as "the godfather of copywriting," Sullivan has received 20 Gold Pencils from The One Show, which is regarded as the world's most prestigious award show in advertising, design, and digital marketing.

Customer reviews

Developing ads for traditional, digital and social media channels, including their differences and impact on consumers A gripping book on creativity (read ad tactics). Relevant, even to digital marketers; remember, “Digital isn’t a medium. It’s a way of life”.

Hey Whipple Squeeze This! By Luke Sullivan: The Classic Guide Hey Whipple Squeeze This! By Luke Sullivan: The Classic Guide

Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem.”13”

New books summaries

It may seem you can’t outthink those senior creatives right now, but you can definitely outwork them. Make hard work your secret weapon. urn:lcp:heywhipplesqueez00sull_0:epub:03ffcb4d-6145-4100-aa89-7c8c2e88f82d Extramarc Columbia University Libraries Foldoutcount 0 Identifier heywhipplesqueez00sull_0 Identifier-ark ark:/13960/t4jm3hs2p Isbn 9780471293392 And lastly. The whole book is built on the principle of "1001 advice". And using this very principle of writing the book, as a collection of small tips on different topics, Sullivan, of course, highlighted such topics as advertising on TV, radio, making a print ad, search for inspiration, title, etc.