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Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor. It’s not quite cider, not quite seltzer – it’s a category-defying beverage and a completely new taste for Spindrift.” Stella Artois Unfiltered will be brewed with British barley and the same yeast as its core line, but with the addition of Mandarina Bavaria hop oil, which McGeorge said “balances out the beer and boosts the more fruity and citrusy notes of the lager”. On the new launch, Senior Marketing Manager James Johnstone said: “ We’re excited to welcome Kranebet into our growing Italian portfolio and launch it in the UK. Kranebet offers a sweeter twist on the traditional London Dry Gin, perfect as a Gin & Tonic or as a twist on the classical Negroni. It’s rich brand history and traditional Italian flavors will appeal to a wide audience of UK consumers, whilst also having a special place in many Italians hearts.” Britvic's Brazilian flavors Budweiser Brewing Group has unveiled a trio of major launches for its Stella Artois and Corona brands.
Corono Cero hit shelves this month, with Stella Unfiltered and Corona Tropical to follow in the spring Aldi's budget-friendly beer comes in at just 50p a bottle, meaning you can happily indulge guilt-free, whenever the mood strikes!Health-Ade has expanded its Glow Up Line with the launch of Ginger Pineapple Belly Reset and Citrus Immune Boost. Our panel – made up of 10 WSET-accredited experts and consumers — tasted 25 no-and low-alcohol beers from the leading breweries and supermarkets, in search of those that offered all the authentic, hoppy flavour and refreshment of a traditional beer, minus the alcohol. Each was served chilled and blind to avoid brand bias. The name Kranebet comes from the cimbric word “kraneveta” that literally means “bitter grains”, the name given to the juniper plant by the Cimbrian population that used to live in the Italian pre-Alps.
UK spirits distributor Hi-Spirits is launching Kranebet Italian Gin Liqueur in the UK market this month.
Despite an abundance of NPD in the low & no category, we recognised a gap in the market for a super-premium alternative. Corona is renowned for its high-quality flavour, so we’re pleased to be able to offer an alcohol-free version for consumers looking to treat themselves to a beer at home but without the alcohol.”
Deep brown in colour with a creamy head, this alcohol-free milk stout certainly looks the part, but how did the flavour match up? Fresca Mixed will be available in two varieties: Vodka Spritz and Tequila Paloma. Both flavors are 100 calories, 5% ABV, gluten-free, made with real spirits and contain zero sugar. Devon concludes: “It’s clear that the premiumisation trend isn’t going away anytime soon, so retailers should ensure they are prioritising premium options on-shelf. This also presents a unique sales opportunity to encourage consumers to trade up, therefore boosting profits. It’s a win-win situation.” In response to this, we launched Corona Cero, a super-premium alcohol-free version of Corona that allows everyone to enjoy their favourite beer anywhere, anytime. True to the Corona ethos, Corona Cero is brewed with the same 100% natural ingredients – water, barley malt, maize and hops – and is best served ice-cold with a wedge of lime.” The original brewing method and ingredients allow Corona Cero to keep its classic refreshing taste minus the alcohol, he says.Budweiser has also extended its Corona brand into low & no and hard seltzers. A non-alcoholic version of Corona, called Corona Cero, rolled into Tesco this month with a wider rollout expected in March across grocery and convenience. To help support the launch of Corona Sunbrew 0.0%, Corona will unveil a new creative campaign capturing the enjoyment of “Sunshine, Anytime”: filmed on a pristine beach in Costa Rica to capture outdoor living and the energy of the sun. Brewed with the same Nostrano dell'Isola maize as the original, Peroni Libera offers the signature hoppy characteristics and smooth finish as the higher ABV lager.
Consumers love to get into the spirit of the season, particularly as we approach Halloween and Christmas when customers crave the taste of exotic, wintery spices.” It’s no secret that reducing your alcohol intake has significant health benefits. According to a study by Alcohol Change UK, 70% of people who took part in Dry January reported better sleep, 86% said they’d saved money and 65% noticed improvements to their overall health. How is alcohol-free beer made?
Fall is an ideal season for Spindrift. It’s when the air is crisp, food turns heartier, and when many people return to where they feel the most at home to spend time with their loved ones. Following the Canadian launch, the brand will then roll out to other global markets throughout the year and beyond. Green apple introduces a sour note for creative drink pairings; while Pink Lemonade is a refreshing drink that blends the citrus of lemon and sweetness of strawberry. Brands are lining up their wares for dry January – last week Heineken released a glitzy spot for its non-alcoholic beer drawing on the premise that it’s superstitious to say ‘cheers’ unless you have a drink that at least looks like alcohol in your hand. And now Corona has arrived with an unexpectedly quirky spot for its new Sunbrew beer. The super-premium category is being driven by the world beer and craft sector, as shoppers look to broaden their drinking repertoire, reveals Devon. These sectors grew 2.4% share of total beer in the last 12 weeks 4, he notes. “With the cost of a pint continuing to grow in the on-trade, we are seeing discovery happening at home as shoppers are more willing to try something new from a supermarket. This presents an exciting growth opportunity for retailers to broaden their beer offerings and entice customers to experiment. In response, earlier this year we launched Stella Artois Unfiltered, offering consumers a super-premium, craft beer-inspired alternative from the UK’s number one beer brand 5,” he says.
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