Contagious: Why Things Catch on

Product Information

The reality is that people trust their family, friends, and others around them, not companies. So, when someone says that a product is great or a service is doing something different, it resonates with people and interests them. If you want to get the word out about your product, service,e or brand, you must get the word out to those who care about you. Use triggers in a way that Male people think about your Brand

Great marketing book and a good way to see why some of the dollars you spend are not working. It's interesting to take the 6 factors discussed and review them against your corporate advertising. Does your company have any ideas that fit those factors that would make them great items to share and if not, how can you start too. The whooping cough vaccine protects babies and children from getting whooping cough. That's why it's important to have all the routine NHS vaccinations. A few characteristics make up the core of what makes a video go viral. One is how easy it is to pass on, and another is its level of curiosity. This isn’t to say that bad taste, cliché, or bad quality is all it takes for a video to go viral. Rather, there are certain qualities in a video that make it contagious.having a high temperature during the first 3 months of pregnancy can lead to miscarriage, although this is very rare The first signs of whooping cough are similar to a cold, such as a runny nose and sore throat (a high temperature is uncommon).

Contagious was a decent look into the science behind social contagions. The book is my second from the author, after his 2016 book Invisible Influence: The Hidden Forces that Shape Behavior, which I really enjoyed. Contagious contains arresting — and counterintuitive — facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns.” — Glenn C. Altschuler, The Boston Globe If you have whooping cough, you're contagious from about 6 days after the start of cold-like symptoms to 3 weeks after the coughing starts.Sporting a business degree (advertising/PR/Marketing) under my belt means that I view the world, consumer and otherwise, in a marketing sense. Although I can predict trends and see market value; I was very curious about why ideas and brands affect us. That is where Jonah Berger’s “Contagious: Why Things Catch On” came into the picture. There are some funny and delightful parts to this book; seriously. It is also written in very simple terms (as mentioned before), which makes it a bit dry and boring. Examples are used, throughout, like I said, and this increases the reader's ability to understand the concepts discussed. We’ve collaborated with the world’s leading academics, dug deep into our unique data set and carried out our own research into why some videos get shared in their millions while others are a flop. Hand, foot and mouth disease has nothing to do with foot and mouth disease that affects farm animals. How to treat hand, foot and mouth disease yourself

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Berger’s research has revealed that there are 6 main factors that help explain social pandemics. They are 1. Social Currency; 2. Triggers; 3. Emotion; 4. Public; 5. Practical Value; and 6. Stories When we care, we share. Emotional content often goes viral, so focus on feelings rather than function. And kindle the fire using high arousal emotions. Learn more about why emotional videos work better in our E for Emotions post. In one study, using the word “sale” beside a price increased sales even though the price itself stayed the same. Emotional content evokes feelings, both positive and negative, that drive people to share and act on those emotions. Tax hikes, price increases, new iPhone releases, elections and policy stances – all evoke positive and negative outbursts that drive people to talk about it with those around them. In many cases, it can drive activism in politics, switching from one product to another, or writing a Yelp review online to encourage people to eat or not eat at a certain cafe.

The book is just plain interesting. Berger’s cases are not only topical and relevant, but his principles seem practical and are easily understood ” — The Christian Science Monitor