5 Surprise Mini Brands Electronic Mini Mart with 4 Mystery Mini Brands Playset by ZURU

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Unilever in a statement to CNBC in 2019 said it liked the idea because “Partnering with a toy brand allows consumer brands to access the household shopper through the most influential channel of all – their children.”

Each full-size Magnum ice cream contains a whopping 20g of sugar, two thirds of the adult daily recommended maximum (30g). Mini Brands turned out to "have this incredibly emotive connection with people," said Zuru CEO Anna ... [+] Mowbray. Zuru There had been plenty of earlier examples of toy companies using supermarket products in kid’s playthings, said James Zahn, deputy editor of the Toy Book, and senior editor of the Pop Insider.

At just 41p per ice cream, these are a bargain worth snapping up. They're slightly larger than Magnums too (120ml vs 100ml), so you're getting even more for your money. The toy took off as the world suddenly found itself nostalgic for grocery shopping, as the pandemic shifted a lot of supermarket trips to online. The make-up of the panel broadly represents the demographic profile of adults in the UK, and included people who regularly buy and eat chocolate-covered ice creams.

Superior texture set it apart from the rest of the supermarket offerings, and 85% rated the creaminess spot on. They made the play on Tik Tok early, where others sat out and watched. and it gave them an opportunity,” Silver said. Mini Brands “was the dominant toy brand on Tik Tok because nobody else was playing.” Toy industry experts Silver and Zahn both expect the Mini Brands popularity to continue through this year and beyond. Sa insbury's Indulgence Milk Chocolate Ice Cream – 71%. Most enjoyed the creaminess of these lollies, but just over half found the coating too thin. 57p per ice cream. Available from Sainsbury's . Micro play is both a play pattern for kids and a collectible for adults,” Zahn said. “It taps into that same mentality like when dollhouses were so popular. People would craft these intricate miniatures that would fit into those worlds.”

Live well for less – sign up to our free food and health newsletter for monthly insights and advice, plus the latest taste tests Another advantage for Mini Brands, Zahn said, is that they don’t take up a lot of space. “A lot of people are space challenged today,” he said, “They want to collect things – its human nature – but they don’t have anywhere to put them.” But any chocolate ice cream is unlikely to be a low-sugar option. All of the ice creams we tested get a red traffic light rating for sugar, apart from Co-op and Tesco, which contain slightly less.

Despite being less than half the price of Magnums, our tasters thought they were on par with the big brand overall, and they were the best-rated supermarket option for both flavour and creaminess. Each panellist had a private booth so they couldn’t discuss what they were tasting or be influenced by others. The toys have become such a phenomenon that food brands that passed on the licensing request initially have since approached Zuru asking that their products be included in future editions of the toy. Sizes differ slightly between brands, typically from 100ml to 120ml, which also affects how high in calories, fat and sugar they are. Zuru in June released a “Gold Rush” edition of three dozen gold-toned rare minis. Previously it also released a toy minis line featuring miniature Crayola boxes, Frisbees, and other iconic toy brands.But even as the CNBC anchors were joking, it was obvious Zuru had a hit. During the first week of November, 2019, Zuru sold 200,000 units of the toys at Walmart and Target stores.

The panellists rated the taste, texture, aroma and appearance of each product and told us what they liked and disliked about each one. Magnum ice creams make for a tasty treat on a hot sunny day, but if you're looking to spend less we've found the best supermarket own-brand alternative. And like the supermarket products it shrinks down, Zuru’s ongoing success with Mini Brands will depend on whether it can keep things from getting stale, Silver said. All of the ice creams we tested are also classed as high in saturated fat. Asda's has the least saturated fat and calories per ice cream.Read on to find out which supermarket ice creams are worth trying, and how to save on Magnum ice creams.