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The aim, in short: Cool People working on Cool Projects with Cool Clients. The aim redux: A COOL Finance—Purchasing, IS, HR—Department. Why not? Women are where it's at! And Boomers and Geezers are where damn near ALL the loot is! How you respond to emerging trends and exploit their potential is key to the success of your organization. Create a strategic vision for the future with revolutionary new ideas from Tom Peters and Martha Barletta. Discover how marketing to women is "the biggest trend in the world." Find out how you can target the aging population. Think about making that strategic realignment.
Books - Tom Peters
Tom teamed up with publisher Dorling Kindersley to present a departure in business books. Visually exciting and compelling to read, Re-imagine! presents reasons why COOL BUSINESS is NOT OPTIONAL. The cool professional service firm is just that: cool talent, a portfolio of cool projects, cool clients. Period. Its only asset—literally—is brains. Its only product is projects. Its only aim is truly memorable client service. Funny thing ... the work itself always seems missing in most discussions of "management." (Maybe it's because we've expended so little energy studying white collar work.) THE PROJECT IS IT. I HAVE SPENT MY LIFE IN PROFESSIONAL SERVICE FIRMS. I AM MY PROJECTS. I AM AS COOL—OR UNCOOL—AS MY PROJECTS. PERIOD. MY PROJECTS ARE MY LIFE. MY PROJECTS ARE MY LEGACY. PERIOD.So, did being great matter to these companies’ ultimate fate? In my view, it was good to be great, but the external environments in which these companies found themselves mattered far more. If you look at the stars versus the failures, the biggest dividing line seems to be their position in relation to a megatrend—either a good one or a bad one. Yes, it takes skill to ride a megatrend— Wal-Mart had to manage its meteoric rise from #259 on the Forbes 500 to #1—but all these companies were skilled, and on the whole that didn’t seem to matter as much.
What happened to the world’s “greatest” companies?
More than just a how-to book for the 21st Century, Re-imagine! is a call to arms—a passionate wake-up call for the business world, educators, and society as a whole. Focusing on how the business climate has changed, this inspirational book outlines how the new world of business works, explores radical ways of overcoming outdated, traditional company values, and embraces an aggressive strategy that empowers talent and brand-driven organizations where everyone has a voice. A key—perhaps THE key—to leadership is the effective communication of a story. Instead of looking for things that have gone wrong in your organization and trying to fix them ... look for things that went right and try to build on them. Make work matter and give the WOW! factor free reign in your organization. Discover passion, persistence, and imagination to get results. Think weird and learn how to thrive in a disruptive age.
According to the Wall Street Journal, In Search of Excellence is "One of those rare books on management that is both consistently thought-provoking and fun to read." Called "the first piece of postmodern management literature" by the Los Angeles Times, The Circle of Innovation boldly claims that "you can't shrink your way to greatness." It's about one BIG idea—innovation—that our fast-moving times (and customers) demand. With bold graphics and chapter titles such as "We are all Michelangelos," "Create waves of lust," and "You can't live life without an eraser," The Circle of Innovation challenges us all to transform our organizations, our careers, and ourselves.
Getting Weird Design The Heart Boss- In Work Talent Branding
The Brand You50: Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! So what did we find? If you bought a portfolio of these companies and held them for two decades, you would have beaten the index by 1.7%. Not bad! GTG is in the lead at a 2.6% outperformance, followed by BTL at 1.6% and ISOE at 1.5%. Great companies were more likely to do really badly than really well. Their odds of outperforming the market were 52-48, hardly better than a coin toss. But there are more big losers than big winners on the lists. Just eight companies outperformed the index by more than 5%, while twice that number underperformed by the same percentage. Given the difficulty of beating the market, it’s no surprise that the biggest group is in the middle band of +/-2%.Tom isn't only the best selling business author of all time, he's one of the business world's engaging and challenging speakers. After requests from thousands of his seminar participants for paper copies of the visual aids used in his seminars, Tom published The Tom Peters Seminar as his answer. The book contains the contents of a two-day Tom Peters seminar in early 1994. It's loaded with "how-to's," and it challenges its readers to reach beyond reengineering, total quality management, and empowerment, towards reinvention and revolution. This is what we call the WOW Project. It's obvious ... in retrospect. The common denominator-bottom line for both the professional service firm/PSF and the individual/Brand You ... is the project. And for the cool individual in the cool professional service firm there is only one answer: the cool project. Given the state of our world today Tom sets an even higher bar and will show how excellence in leadership is achieved by an obsessive focus on the growth of those you are leading. Greatness is no guarantee of survival. It seems the 18 organizations featured in Built to Last really were built to last, as all the companies in the BTL portfolio are still around. The other two portfolios have quite a few dropouts, however. During the 20-year evaluation period, about 1 in 7 disappeared as independent entities. Two well-performing companies were acquired ( Amoco and Gillette bought by BP and P&G respectively). Four low performers were also swallowed up ( Amdahl, Data General, DEC and Raychem), and three filed for bankruptcy ( Kmart, Wang and Circuit City). Another five fell off the list after the period we evaluated, including Kodak’s famous bankruptcy in 2013. September 7, 2017Three books sit on more executives’ bookshelves than any others: In Search of Excellence (1982), Built to Last (1994), and Good to Great (2001). They turned their authors into management gurus, especially Tom Peters ( In Search of Excellence) and Jim Collins (the other two titles).
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