Cadbury Flake 99 Multipack Box, 144 Individual Chocolate Bars for Ice Cream, Baking and Catering, 1.4 Kg (Packaging May Vary)

Product Information

Thanks to an article that appeared in a Cadbury works paper many years ago, we have a better understanding of how they landed on the moniker. In the days of the monarchy in Italy, the King had a specially chosen guard consisting of 99 men, and subsequently anything really special or first-class was known as '99' - and that is how '99' Flake came by its name," Cadbury said. Who invented the 99 ice cream? According to the trademarked Mr Whippy ice cream company, their ice cream is "made primarily from skim milk and cream".

a b c "My grandad created the '99' cone in Portobello". The Scotsman. 16 August 2015. Archived from the original on 16 August 2015 . Retrieved 26 May 2023.

Pour the milk and cream into a saucepan, heat gently, then take off the hob and add the corn flakes It is thought that the soldiers' uniform hats with long feathers faintly resembled the chocolate flakes. And this is what inspired the special name.

Whilst every effort has been taken to ensure the accuracy of the product information provided, products and their ingredients may change. You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens. As for the ’99’ part, Cadbury explains: ‘In the days of the monarchy in Italy, the King has a specially chosen guard consisting of 99 men, and subsequently anything really special or first class was known as ’99’ – and that his how ’99’ Flake came by its name.’ The ‘Flake’ part of its name comes from the fact that it’s served with a Cadbury Flake perched inside. There are other theories too about how the 99 got its name. As Cadbury itself admits, it does not fully know how the 99 came to be and the Oxford English Dictionary has questioned Cadbury's lines. Subsequently anything really special or first class was known as ’99’. When Cadbury launched its small Flake for ice creams in 1930, the UK ice cream industry was dominated by ex-pat Italians. So, to appeal to Italians we called our superb Flake a ’99’.”

Cadbury's press bumph repeats the fallacious but appealing story that a former king of Italy had a private army of 99 elite soldiers, and that the Italian immigrants who pioneered the 20th century British ice-cream trade used "99" as a corresponding symbol for quality and prestige. The OED briskly deems this tale "without foundation", and the theory was comprehensively exploded by Victoria Coren's BBC show Balderdash & Piffle. I naturally favour the noble tale of Edinburgh ice-cream maker Stephen Arcari, who in 1922 allegedly named the 99 after his shop at 99 Portobello High Street. a b c d Oliver Thring (24 August 2010). "Consider the 99 Flake". The Guardian . Retrieved 15 November 2010. Partially Reconstituted Buttermilk, Biscuit Cone ( Wheat Flour, Sugar, Coconut Oil, Emulsifier ( Soya Lecithin)), Cadbury Milk Chocolate Flake Bar† (11%) ( Milk, Sugar, Cocoa Butter, Cocoa Mass, Vegetable Oils (Palm, Shea), Emulsifier (E442), Flavourings), Glucose Syrup, Chocolate Flavour Coating (Vegetable Oils (Coconut, Sunflower, in varying proportions), Sugar, Fat Reduced Cocoa Powder, Emulsifier ( Soya Lecithin)), Coconut Oil, Sugar, Milk Chocolate (1.5%) ( Milk, Sugar, Cocoa Butter, Cocoa Mass, Palm Oil, Emulsifiers (E442, E476), Flavourings), Milk Chocolate Curls (1.5%) (Sugar, Cocoa Mass, Cocoa Butter, Dried Whole Milk, Dried Skimmed Milk, Emulsifier ( Soya Lecithin), Flavouring), Dried Whey (from Milk), Emulsifiers (E471, E442), Flavourings, Stabilisers (E412, E410), Colour (Carotenes), †Applies to Cadbury Milk Chocolate Flake Bar Cadbury have similarly suggested that the name could originate from another class of 99 men pre-dating the First World War. The treat is still a popular favourite from the ice cream van with thousands - perhaps even millions - being sold every year. We have taken a look at the ever-popular ice cream and its history.

But the name has caused some confusion over the years, with a number of theories as to how it came about. Cadbury have their own official version, but that hasn't stopped people coming up with theories.

What's On Why is it called a 99 ice cream? Name actually nothing to do with its cost and may have been invented in Durham Milk, Sugar, Cocoa Mass, Cocoa Butter, Whey Permeate Powder (from Milk), Vegetable Fats (Palm, Shea), Whole Milk Powder, Emulsifiers (E442, E476), Flavourings, Milk Solids 14% minimum, Cocoa Solids 25% minimum, Contains Vegetable Fats in addition to Cocoa Butter Milk,Sugar,Cocoa Mass,Cocoa Butter,Whey Permeate Powder (from Milk),Vegetable Fats (Palm, Shea),Whole Milk Powder,Emulsifiers (E442, E476),Flavourings