Bovril Beef Flavoured Drink - 450gm

Product Information

Watt, S. "Intombi Military Hospital and Cemetery". Military History Journal. Die Suid-Afrikaanse Krygshistoriese Vereniging. 5 (6).

Thompson, William Phillips (1920). Handbook of patent law of all countries. London: Stevens. p. 42 . Retrieved 5 August 2009. How did Johnston build his brand – and how did he create an image for a gloopy substance that has its own niche in the history of British food? Steinitz looks at the ways in which Johnston built a huge market for Bovril which is just one of the products covered by her wider study of industrial health foods and culture between 1880 and 1920. It was an era marked by a new decadence as an expanding sector of the population could afford new-style convenience foods while many worried about a reversal of Darwinian evolution towards the physical and moral degeneration of the human race, caused by the evils of industry, drink and squalor.a b c Wong, Cecily; Thuras, Dylan (2021). Gastro obscura: a food adventurer's guide. New York: Workman Publishing Company. p.2. ISBN 9781523502196.

By 1968, the Bovril empire owned Argentinean beef ranches that totalled the equivalent to half the size of England. Production was also moved from London to its current home in Burton on Trent. A century and a half ago, a revolution took place in the food industry. A boom in the urban population fuelled a need for the mass production of affordable, non-perishable foodstuffs sold in cans and jars. Advances in processing and manufacturing collided with a burgeoning interest in science: the result was the emergence of branded convenience foods, cleverly marketed as nourishing and nutritious. Salt, Flavour Enhancers (Monosodium Glutamate, Disodium Guanylate, Disodium Inosinate), Potato Starch, Sugar, Maltodextrin, Colour (Ammonia Caramel), Flavourings (contain Celery), Beef Broth (4%), Rapeseed Oil, Anti-Caking Agent (Silicon Dioxide), Yeast Extract, Acid (Lactic Acid), Spices (Pepper, Lovage Root), Acidity Regulator (Calcium Lactate) Nutritional Information Bovril holds the unusual distinction of having been advertised with a Pope. An advertising campaign of the early 20th century in Britain depicted Pope Leo XIII seated on his throne, bearing a mug of Bovril. The campaign slogan read: The Two Infallible Powers – The Pope & Bovril.Bovril is a British brand of beef extract which began in 1886. It has been exported to countries around the world for many years. As well as expatriates looking for a taste of home in countries like France and Spain, Bovril is extremely popular in Malaysia, Singapore and China where generations have grown up with this British drink. Vivian, Evelyn Charles (1914). With the Royal army medical corps (R.A.M.C.) at the front. Hodder and Stoughton. p. 99.

In 1994, enough Bovril drink was made to fill 90 million match day mugs. In the same year, Andy Cole became the highest ever Premiership scorer with 34 goals in a season for Manchester United. From the start, Bovril was heavily advertised through campaigns that tapped into the mood of the public quite brilliantly. It was British and the company worked hard to make sure it was a food of choice of the army – it was patriotic and nutritious. Advertising featured pictures of bulls: the strongest of beasts, whose meat turned British men into the strongest and smartest in Europe. Essentially Bovril was imagined as a bull in a bottle. In this way, the advertising of Bovril is strikingly different to the advertising of meat products today which rarely if ever carry images of animals,” said Steinitz.Salt, flavour enhancers (monosodium glutamate, disodium guanylate, disodium inosinate), potato starch, sugar, maltodextrin, colour (ammonia caramel), flavourings (containCELERY), beef broth (4%), rapeseed oil, anti-caking agent (silicon dioxide), yeast extract, acid (lactic acid), spices (pepper, lovage root), acidity regulator (calcium lactate). Some 130 years ago a Scotsman spotted a gap in the market. Tasked with supplying preserved beef from the ranches of North America for Napoleon III’s army, following their defeat due to starvation during the 1870/71 Siege of Paris, John Lawson Johnston saw the potential for a beef extract with added protein. He produced an extract made by heating carcasses of cattle and reducing the liquids that came off into a residue which was mixed with powdered dried meat. This substance, which Johnston believed was truly nutritious, overcame all the problems associated with the transportation of meat across thousands of miles of ocean. Bovril was promoted as a superfood in the early 20th century. Advertisements recommended people to dilute it into a tea or spread it on their morning toast. Some adverts even claimed that Bovril could protect one from influenza. [5] The product did however hit a few blips: Bovril had its own horse-meat scandals during the late 1800s, and in 1906 sales of Bovril dipped as result of public horror at the appalling human and animal conditions in the massive Chicago meat processing plants exposed by the publication of Upton Sinclair’s bestselling novel, The Jungle. More recently Bovril went beef-free for a period in response to concerns about BSE (mad cow disease).