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Elizabeth Arden My Fifth Avenue Eau de Parfum Spray, 100 ml

£9.9£99Clearance
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Anyway 5th Avenue is very much the product of its time. It is a soapy floral, but it doesn’t kill its wearer with the strong aldehydes characteristic of the previous decade - the obnoxious 1980s. Aldehydes are still there, but paired with different aromachemicals (calone and whatnot) - and that’s what I recognise as the typical smell of the 1990s mainstream perfumery.

I will preface this review by saying that I like this fragrance and find it fairly bubbly, joyous and jubilant. It smells like springtime in New York as the name would have one believe and it is a very pleasant and feminine perfume.MAGNOLIA Cultivation. With a strand of pearls and a classic six on Manhattan's upper east side, this is the scent I could imagine Charlotte form Sex in the City wearing. Signed by perfumer Ann Gottlieb, this beauty was love at first scent for me when it was released. Opens with a floral burst of magnolia represented by lily of the valley, linden blossom and lilac with citrus & green touches, that continues into a floral heart, shedding its citrus touches and taking on fluffy, light, fresh, rosy, powdery, whipped & velvety qualities, all resting on a musky, vanillic amber-woody base . On the skin I get a vanillic, soapy, perfume-y vibe, and in the air I get magnolia, rose, lilac & faint tuberose. Overall this reads as an magnolia scent to my nose. This has been reformulated, but in the air it smells the same to me, with the only difference I can detect being greener and soapier on the skin during the opening. On my skin this is slightly above average performance with a elegant, classic scent profile. This is a very elegant floral, that also happens to be smart, warm, a little sparkling, sensual, happy, softly sweet, a little bitter, and very demanding. Bold. This means business. I won't go further because the notes speak for themselves. It's got multiple personalities. Could be a good or bad thing depending on the person. It appears to be a good thing in my case. This is reason why my mom planned to get this perfume for me when I become of age. She says it is just like me, and so do my friends. She smelled this on a woman when we were shopping in a mall when I was about 15. The woman passed us by and my mother just stopped to admire the smell. When she got out of it, she literally ran to the lady to inquire about the fragrance. She gifted it to me on my 18th birthday. She told me that when she saw that girl it was as if she saw a "grown up version of me". It made her feel proud. It doesn't smell mature, or young. It is timeless. I can wear this anytime, regardless of occasion or season and it works.

I should note that I'm a big LOTV fan, but I dont smell it here. LOTV smells light blue, this is all yellow. I wish that the juice was clear (or the bottle was opaque) just so I could know for certain that I'm not being influenced by its colour. If someone likes perfume, but prefers more of a gentle essence of perfume -- leaning towards a body spray or light EDT - this one is perfect. I'm really starting to like 5th Avenue! You are so RIGHT about this one! AND - it is priced so reasonable!The composition My Fifth Avenue is a fragrant reminder of the feeling of success. The sense of luxury, fame and excitement is transmitted by sparkling citruses and the elegance of the violet leaf. The heart connects a floral bouquet of tender and sheer notes, embroidered on a musky-woody, powdery base. A little later, the fragrance becomes much more floral, with the scent of blooming flowers, while the citrus notes slowly disappear. What exactly you smell now, well, I can't describe it very well, but I would still say jasmine, which now starts to smell more intense again. Because of the floral notes, which smell more intense, the scent gets a slightly sultry note (for you ladies this might be different and more pleasing, it's just my perception of floral scents), at least until the amber/musk mix brings a slight sweetness. Nevertheless, I find the base a bit simple, but still nice. When I had this, it wasn't ever a fragrance that I loved. I liked it and wore it and used up the bottle, but I didn't miss is once I used it up. It had served its purpose as a 'workaday' fragrance that always smelled pleasant enough, but just wasn't interesting enough to truly hold my attention. If you see a bottle on special offer (and I HAVE seen it going for some pretty well discounted prices, both online and in drugstores etc) and you're the kind of person who knows nothing about the kind of fragrance they want to have as a signature scent, but you want to have a perfume to wear that won't garner any negative attention, then by all means give 5th Avenue a go. You won't be blown away, but you almost definitely won't find yourself wanting to scrub it off your skin as soon as you apply it. I go to work every day (well, not at the moment), I want to smell fresh and neat. For me the scent has to last for a whole working day if possible.

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