Jean Patou Joy Eau De Toilette Spray for Women 75 ml

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It’s turned to have more sentimental value than any economic significance. LVMH bought the house for the fashion, not the fragrance. Like all houses that no longer have the original designer at the helm, they drop their first name, which is why it’s now only Patou. It's the end of an era, for all those who recognize Joy as an icon of perfumery, but also the end of many other scents, like 1000 and Sublime, pieces of olfaction that are a part of so many people's memories and personal stories. Maybe there just aren't enough buyers of these fragrances in the world. Maybe their time has passed and they have become fragrance zombies. As for me, I think that Joy is just as timeless and important as Chanel Nº5. But what was once the "Costliest Perfume in The World" seems to have lost its market value, at least for its current owners, LVMH. The main difference is in the emphasis, however. Joy is more transparent, with few curves and twists. It has more radiance, however, and its sillage is less heavy and sweet than that of Allure. The finish is soft–sweet musk and woods, with just enough creamy sandalwood to keep things from becoming bland. Allure, by contrast, feels buxom and plush next to Joy, although its sweetness has always been the main reason why I didn’t like wearing it.

So I am going to cover Joy. Joy as you all know is one of the brightest stars in the pantheon of scents, perhaps only second to Chanel No 5 in the public’s mind. Joy was famously “The Costliest Perfume in the World” but didn’t have the stamp of approval of Marilyn Monroe, who claimed it was all she wore to bed. Barbara Hutton wore Joy. Jean Patou as a company suffered from going through the years of economic recession, but it had a contradictory approach: when things got tough, luxury was boosted. Even when the company was in difficulties, and so was its clientele, Patou's approach was always to surprise the market with seemingly nonsensical products. That was the case of Joy, the quintessence of rarity and supreme opulence. When in 1929, Jean Patou smelled the unreleased sample of what was to be Joy, he loved it, but the perfumer told him it would be impossible to release it in the marker, for the essences that had been used were too expensive, and impossible to use commercially due to the prohibitive price. Jean Patou took this answer and turned this perfume into a marketing strategy, announcing Joy as "The World's Costliest Perfume." It was a success!An ounce of Joy had a retail price of 40 dollars, the most expensive perfume at the time. As told by Emmanuelle Polle, "What the clients would soon learn was that this ounce of perfume was produced through the extraction of some 10,600 jasmine flowers and 28 dozen roses. It was a gargantuan perfume, requiring huge quantities of fresh flowers. The couturier-perfumer was not one for artifice, be it in the way silk was worked or the walk of a model on the runway, or the ingredients of a perfume. The same line of conduct prevailed in his perfumes and his fashions: the quest for naturalness and the very best raw materials."

Designer Parfums appoints its first in-house perfumer". cosmeticsbusiness.com. 21 November 2011. Archived from the original on 10 May 2012 . Retrieved 14 September 2012.So, after almost 100 years, there may be no Joy. Like the original (real) Miss Dior, Je Reviens, or Jolie Madame they are likely best remembered and perhaps not resurrected, no matter how much we would like to. The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. I will always have a soft spot for Joy, but 1000 is easily my favorite. Previous posters are calling it a gender bender, and of course, to each their own! Their experiences may be different from mine. But to me, I find 1000 to be unabashedly feminine. I would love to acquire the vintage perfume in the green flacon, but fear if I don't act soon, it will only be a matter of time before it becomes out of reach. Since the 30’s, Jean Patou survived thanks to his Fragrance legacy. Joy became an icon for all passionate fragrance lovers around the world. It is the ultimate floral bouquet fragrance and together with Chanel 5, it became a world reference for several generations of perfumers.