WILLY'S Apple Cider Vinegar with Live Mother - Probiotics For Detox & Gut Health - 500ml Refillable Glass Bottle - Sustainable ACV

Product Information

Using a blend of 48 wild apple varieties gives Willy’s Organic Apple Cider Vinegar with "the mother" its unique taste. Willy's Apple cider vinegar, ACV, is grown and produced at source in the UK, the organic raw apple cider vinegar contains live mother bacteria. Known as the 'live mother', Willy's probiotics are very high-grade because they are unpasteurized and raw. Take a daily dose of Willy's Apple Cider Vinegar with mother by diluting it to make a drink or by adding it to your favourite recipes. On that point, ads (a), (b), (c), (d), (e) and (f) breached CAP Code (Edition 12) rules 15.1, 15.1.1, and 15.2 (Food, food supplements and associated health or nutrition claims).

We considered the claim that garlic “has reports of helping to lower blood pressure” and that ginger “can help fight high blood pressure” in ad (b) would be understood to mean those ingredients in the Fire Cider product could reduce high blood pressure. Because high blood pressure was a risk factor in the development of a range of diseases, we considered the claims were therefore reduction of disease risk claims. Probiotics are live bacteria and yeasts, that are good for you, particularly your digestive system. Whizz with lemon juice, honey and a trusty splash of olive oil and drizzle onto your favourite salad. Face Sauna We first assessed which claims were specific health claims and which therefore must be authorised on the GB NHC Register. We recommend consuming our ACV before food, first thing in the morning, if you’re wanting to reduce your appetite. If drinking on an empty stomach, please dilute with plenty of warm or cold water. If you choose to consume ACV with your meals, this can help delay digestion and, often, the feeling of being full.Ad (b) included the claims “to avoid the terrible winter flus”, “Struggling to fight a pesky cold?”, “this ACV is a flu season must have” and “#FluSeason”. Ad (d) included the claims “With the nights drawing in, days getting shorter and flu season taking hold, now’s the time to focus on our immunity and what we do to prevent getting ill this season. Apple cider vinegar (ACV) has been used as a natural remedy for centuries […] recent research and anecdotal stories have suggested that ACV may also help” and “reduce the symptoms of, or even prevent colds and flu”. We considered those claims would be understood as either direct or implied claims that apple cider vinegar could help to prevent, treat or cure colds or the flu. Contains free-radical fighting antioxidants to reduce the acidity levels in your body to support your overall health. Apple cider vinegar is keto-friendly and can be added to water to add some flavour. Willy’s organic apple cider vinegar can also be used as a salad dressing because it has a low carbohydrate composition, making it great for those on a keto diet. Classic daily dose: enjoy a daily dose first thing in the morning or 30 minutes before meals. Take 25 ml diluted in a smoothie, in warm water with lemon and honey, or in other creative ways. A listing for an “APPLE ACV KOMBUCHA DRINKS CUBE” featured the claim “Gently energising and rejuvenating”.

Yes, apple cider vinegar is a probiotic. Willy’s organic apple cider vinegar is a live probiotic food that provides health benefits when consumed regularly. Due to the fermentation process, Willy’s ACV helps maintain a healthy immune system, aids weight loss, improves gut health, etc. Willi's is proud to make organic, unfiltered apple cider vinegar with live Mother grown without artificial pesticides and fertilisers, letting natural practises help nature keep its own balance. The CAP Code defined health claims as those that stated, suggested or implied that a relationship existed between a food category, a food or one of its constituents and health. Willy’s ACV had provided third-party articles in support of the health claims made in the ads. However, only specific health claims authorised on the Great Britain nutrition and health claim (NHC) register (the GB NHC Register) could be made in ads promoting food or drink products. Any authorised health claims made in an ad must meet the associated conditions of use. Additionally, the Code required that general health claims, which were claims that referred to the general benefits of a nutrient or food for overall good health or health-related well-being, must be accompanied by a specific authorised health claim. Rhian Stephenson, nutritionist, ex-CEO of Psycle and founder of supplements brand Artah Health, has felt the effects herself and fully supports a daily dosage of apple cider vinegar. “Personally, I find that it helps with my digestion and blood sugar control, especially when I'm overtired. Apple cider vinegar isn't a magic bullet, but it does have proven benefits when it comes to blood sugar regulation, postprandial insulin response, appetite and satiety, and potentially, managing cholesterol levels." On that point, ads (a), (b) and (d) breached CAP Code (Edition 12) rules 15.6 and 15.6.2 (Food, food supplements and associated health or nutrition claims).Ad (c) included the claim “help with memory & cell production”. We considered those claims would be understood as meaning the product would support the brain processes involved in sorting and retrieving memories and support normal cell production in the body, which were specific health claims. Add into most meals including coups, salads, roasted veg and meat basting. Use in sauced, dressing, dips and marinades. Whizzy Salad Dressing Enjoy a daily dose first thing in the morning or 30 minutes before meals. Take 25ml diluted in a smoothie, in warm water with lemon and honey or in other creative ways. Salt/Caffeine Swap We considered the claim “speed up your metabolism” in ad (b) would be understood to mean the product would speed up the metabolism, and that in turn would help with weight management and weight loss. Ad (a) also included the claim that the product “helped … lose weight”. Those claims were specific health claims. In relation to the Fire Cider product, ad (b) included the claim “Horseradish – known to […] clear mucus”. We considered that the need to “clear mucus” would be understood by consumers to refer to the mucus build-up experienced as a symptom of illnesses such as flu, which was referenced in the ad. The claim was therefore a claim that horseradish could resolve a symptom of illness and as such treat human disease.

Ad (a) also included the claim that Sir Ranulph Fiennes had said apple cider vinegar “helped relieve his arthritis symptoms” and ad (d) stated “Apple cider vinegar (ACV) has been used as a natural remedy for centuries – […] helping arthritis symptoms”. We considered those were claims that apple cider vinegar could help to treat a human disease. Willy’s ACV had not provided evidence that their products contained any foods or nutrients for which there were authorised reduction of disease risk claims on the GB NHC Register. We therefore concluded that the claims relating to the lowering of cholesterol and blood pressure breached the Code.While Willy’s apple cider vinegar is mildly acidic with an acidity level of 5, alkaline nutrients such as potassium, calcium, and magnesium from the apples make it less acidic than other vinegars like white wine vinegar. Pop your bottle somewhere warmer, such as your airing cupboard. This will speed up the development of the mother culture. ads (a), (b), (c), (d), (e) and (f) made general and specific health claims that were in breach of the Code; We considered the claims “#ImmuneSystemSupport” and that garlic “may also support your immune system”, in relation to the Fire Cider product in ad (b), and the claim “boost the immune system” in ad (c), would be understood to mean the products, or ingredients in them, could support or improve the functioning of the immune system, and were therefore specific health claims.

Whizzy salad dressing: Whizz with lemon juice, honey, and a trusty splash of olive oil and drizzle onto your favourite salad. Ad (b) included the claim “Horseradish – known to boost circulation […]” in relation to the Fire Cider product. Ad (a) featured the claim “I sleep better” and the claims “increased my energy levels” and “Gently energising”. We considered that claims to boost circulation, improve sleep and increase energy levels were specific health claims. Face sauna: add 20 ml of ACV to a bowl of boiled water and place a towel over your head. Let your face absorb the mist for up to 15 minutes. Mother" refers to the combination of yeast and bacteria formed during fermentation. At the bottom of a bottle of apple cider vinegar, you’ll see her floating around; a cloudy, strand-like form. The "mother" is only found in raw and unpasteurised vinegars, like Willy’s ACV. Don’t be afraid of her, she is full of gut-friendly probiotics such as acetic acid bacteria. Many ACV brands have a dead mother, which you’ll notice from the dusty sediment in the bottom of the bottle.The CAP Code prohibited claims that stated or implied that a food could prevent, treat or cure human disease.Ad (a) included the claims “Can shrink swelling in the body” and “Anti-inflammatory”; ad (b) included the claim “Turmeric and Cayenne pepper – turmeric is known to contain anti-inflammatory properties” and the claim “Loaded with […] anti-inflammatory properties” in relation to the Fire Cider product; and ad (c) included the claims “loaded with […] anti-inflammatories” and “Overall loaded with anti-inflammatory properties”. We considered those claims would be understood to mean the product could help to treat inflammation in the body, and were therefore claims to treat or cure human disease. The post went on to include as helpful tips “Rebalance your microbes by eating a diverse diet rich in live and fermented foods/drinks […] Because our ACV is alive with our 300 year old mother, getting your daily dose of ACV can help to repopulate some of the good bacteria in your gut”. Issue On that point, ad (a) breached CAP Code (Edition 12) rules 15.6 and 15.6.6 (Food, food supplements and associated health or nutrition claims). Action Ad (e) included the claims “great for curbing sugar cravings” and “may also regulate blood sugar and insulin levels, which can lead to a reduction in sugar cravings”. We considered the claims would be understood to be specific health claims that the product could support the body’s ability to process sugar, and so support the regulation of blood glucose and insulin levels and increase feelings of satiety, particularly in relation to sugar consumption.