The Price of Football SECOND EDITION: Understanding Football Club Finance

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Robert Elstone, Everton chief executive: " I think there is a great danger when you look at price lists and what is the highest and lowest price. The reality is that doesn't affect pricing across the board in the stadium. You have to pay extra for the Premier League logo, the name of players, numbers, and kids are being ripped off." Kevin and Kieran take a detailed look at Manchester City's latest accounts, and discuss the news that the prize money for the Women's FA Cup has doubled. Shadow sports minister Clive Efford MP said the "inflation-busting" increases "just cannot be acceptable", while business leader Justin King, former chief executive of Sainsbury's, believes clubs need to ensure they are providing value for money to fans if they want to be sustainable. The Chairboys join Yeovil and Oxford as the only three clubs in the league to put down prices in all four categories we analysed. How much to pay to go away?

Northampton Town donates 10% of the cost of away shirt sales to a breast cancer charity. external-link

I certainly think that our clubs in Scotland make a real effort to ensure that football is accessible," Scottish Premier League chief executive Neil Doncaster told BBC Sport. The study also looks at how much clubs in the UK charge for pies, programmes, shirts and a cup of tea. Premier League clubs knew before they had even set their prices for this season that they would be due a substantial windfall from the new TV deal." Therefore I would be asking clubs, 'are your fans happier today than they were five years ago with the experience that they get, the value for money that they feel they're getting?'"

West Ham have brought down their prices, external-link as they prepare to move to the Olympic Stadium in the summer. Despite the difficult economic times we live in, prices at some clubs and at some levels of the game are still exceedingly high," Malcolm Clarke, chairman of the Football Supporters' Federation, said. Dagenham are in their seventh year of their Daggers Against Racism external-link event, which promotes community cohesion and football access for all. The Price of Football is in its fourth year and is the largest study of its kind in Britain, covering 176 clubs across 11 division in British football and 31 clubs from 10 different leagues in Europe.Oxford United has the Ox4Life kids scheme external-link to help boost the number of junior supporters.