Juvia's Place I Am Magic Concealer by Juvia's 10ml (J18)

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Last, select your undertone in the Foundation Shade Finder tool. (Cool, Warm, Olive or Neutral). The undertone options can actually vary based on your Shade Kingdom selection. There is a descriptive reminder to help you select the correct undertone. Bottom line: Overall, this is a very impressive complexion launch. I would say your best bet at matching is to try and do it in person—you can narrow down your shades by kingdom and then see whether you’d need to go lighter or darker and then narrow in on the undertones to lessen your choices. There is a chart floating around the internet with shade equivalents, but use it more to narrow down your choices. That same chart matched me to 140 Angola in the I Am Magic Foundation which is too dark. I think it’s worth taking the time to figure it out and support brands like Juvia’s Place so we continue to have these options. I’m also excited to see this foundation coming to ULTA (ULTA.com and in select ULTA Beauty stores) as I’ve mentioned my disappointment with shades options for deeper skin at ULTA stores. It’s good to see change coming. Comparing the I Am Magic Concealers to ones I already have in my stash—see more about these concealers here.

Micro-Pearls” and soft-focus light-reflecting powders instantly boost radiance and create a luminous finish Pinning down your undertone can be accomplished in several ways. You actually want to look at an area of the skin that gets less sun exposure, and is therefore, likely to not have been damaged by the sun. The inside of your arm is one such area where the undertone of your skin is often easier to see. You can also take a look at your veins. Different Types of Undertones

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I Am Magic Natural Radiance Foundation is a high-performance hybrid formula that delivers a buildable medium-to-full coverage with proprietary active skincare ingredients and natural herbs like Acerola Cherry ferment, rich in Vitamins A, Vitamin C, and Antioxidants to protect and hydrate your skin.

Consider your skin type: Your skin type will determine the concealer you use. If you have dry skin, look for a cream concealer as a thinner liquid can exacerbate dryness. "Something that is reflective and creamy is great for the under eyes if you are dry because it doesn’t exaggerate texture and fine lines, and it helps to illuminate the area," says makeup artist Lindsay Kastuk. If your skin leans oily, opt for a formula that's matte and offers oil control.There's not much this concealer from Revlon can't do: it camouflages dark circles, nixes puffiness, has a long-lasting staying power, and lets you build up to medium coverage. The best part? It does it all for a remarkably low price. Antioxidants, vitamin E, and titanium dioxide provide protection against everything from pollution to blue light. Plus, the formula is infused with caffeine to perk up tired under-eyes and make you look well-rested (even if you're not). It also contains niacinamide to brighten up dull-looking skin. Now of course this launch would be limited to those who are looking for a full coverage, radiant finish foundation, but I’m hoping that the launch will do well and we’ll see additional formulas (lightweight, dewy finish, powders, etc) in the future. It’s available in 33 radiantly rich and versatile shades that blend into all skin tones without leaving a trace of white cast or oxidation on the skin. Visible “veil of perfection” effect – blurring formula fills in fine lines & imperfections to smooth out skin surface & even out complexion for a younger-looking appearance without filters I loooove that while you can layer it to get full coverage, you can also sheer it out for less coverage. I am also SO happy that the finish is a radiant matte—I know makeup lovers have been loving that full matte finish and brands keep making them to cater to the audience, but a super matte foundation doesn’t always give skin a good chance to look like skin. I Am Magic Foundation manages to cover imperfections well and holds up all day while still looking like skin.