Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (1st Edition)

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Russell is a genius. The only two books that I ever recommend to my teams or my clients are Dotcom Secrets and Expert Secrets for marketing and for positioning in today’s marketplace.”

He relates this to finding a big domino, a “big domino of belief” that will push down all the small dominos (beliefs) down. If you make people believe in the biggest domino, they’ll have to buy it. This book will reveal the expert secrets you need to start with absolutely nothing –⁠ not even the concept of a business –⁠ and make it all the way through to owning a profitable company. I know you’re curious, so come on –⁠ let’s dive in. Find a picture of you that’s kinda related to the topic but kinda strange to help increase your conversions dramatically

Implementing the program outlined in Expert Secrets was life changing for me. I’ve been able to duplicate my income as a chiropractor simply by teaching other chiropractors what I learned in this book. I am forever grateful to Russell.” We help (dream customer) to achieve (result) through (new opportunity).” Secret #1: Finding Your Voice

The goal of Expert Secrets is to help people realize that they can become an expert in their field, attract followers, and changes people’s lives. HOW MUCH MORE MONEY (LOVE, WEIGHT) IF YOU WERE ABLE TO ELIMINATE THE OBSTACLES AND LEVERAGE THOSE RESOURCES? I send registrants videos to help introduce them to my philosophy, get them excited about the webinar, and presell themHe was born in 1980 in Provo, Utah, United States, where he grew up to develop an interest in business and other hobbies. Dig your well strategy 3: Once have relationship, ask them what project their working on that's most important to them at the moment. I don’t believe this vehicle (your new opportunity) is the right vehicle for me.” What tangible thing can you create to help them change their belief? E.g. case studies

Experiences. Next to each false belief that you listed, write out what type of experience they may have gone through that gave them that false belief The idea is to have a single point of belief that your message is built around and it is emphasized over and over and over again from a variety of different angles. It’s important to have an impact on your customer’s belief system. Hence, doing so will help you to drive your customers towards your goal. This chapter of the Experts Secret book will help you attain this. You will be able to know the tactics that you can further use to drive your audience towards what you are eying on happening with them. The remaining sections of Expert Secrets are mainly about selling online. Everything you’ve learned in the Expert Secrets book has led to learning how to communicate your message and, now, how to make sales from it.The most powerful times to use trial closes are right after you’ve shared a case study or success story from one of your students.

There are many more ideas available in this book regarding the concept. It will provide you with suggestions about how to maintain the moral obligation with your business. Section 4: The Funnels Show 3 Case studies! (Let me introduce you to... Then there's... And one of the most transformational stories is...

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As a final note, this webinar should be something you do and redo every week. Don’t make the mistake of only holding the webinar a few times and then trying to offer your customers something new every month. It’s much better to direct your efforts toward driving new traffic to the same webinar every week –⁠ just rinse and repeat. Everything Russell Brunson writes in Expert Secrets leads me to believe he's the type of guy who won't hesitate to embellish the truth to manipulate people into giving him their money. Who this works for (all-inclusive). Make a blanket statement about all the different people it works for. Q5: What are the 3 false beliefs they have about this new opportunity (the 3 secrets) and what epiphany bridge stories will I tell to break those false belief patterns? And just like in DotCom Secrets, Russell ends Expert Secrets by providing funnel and script examples you can use to get the right people to come into your sphere of online marketing influence so you can deliver your relatable message, introduce your new opportunity, and get paid for your advice. Expert Secrets Pricing