Ladybird Key Words with Peter and Jane 36 Books Box Set (HB)

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Ladybird drops gender-specific children's book titles". BBC News. 21 November 2014 . Retrieved 24 November 2014. In some Asian countries, particularly those which are also part of the British Commonwealth, the books are still widely used as a teaching aid in nurseries, preschools and kindergartens.

By August 1914, Wills & Hepworth had published their first children's books, under the Ladybird imprint. [1] From the beginning, the company was identified by a ladybird logo, at first with open wings, but eventually changed to the more familiar closed-wing ladybird in the late 1950s. The ladybird logo has since undergone several redesigns, the latest of which was launched in 2006. Armistead, Claire (22 September 2015). "The flyaway success of the Ladybird art prank". The Guardian . Retrieved 20 August 2016.Johnson, Lorraine; Alderson, Brian (2014). The Ladybird Story: children's books for everyone. London: British Library. p.13. ISBN 978-0-7123-5728-9. Ladybird: A Cover Story: 500 iconic covers from the Ladybird archives. London: Ladybird. 2014. ISBN 978-0-71819-391-1. The series methodology was created by the original researcher and author of the first Key Words series, William Murray. His research found that:

I wonder if the original target audinece were aware of the nostalgic, retrospective feel to them when they first came out? Perhaps there was an awareness even then that these idylic domestic tableaux were unreal and presented a world that had never existed. (Yes, I was part of that early audience, but at the age of 5, I don’t think my powers of analysis were up to the job). Or is it that those years, between the mid-sixties and early seventies saw exceptionally dramatic social change for families. Is this dramatic period of change encapsulated by the 2 versions of the books? Such timing knits with some of the book’s sharp content. “One of my favourite spreads is where Mummy says, ‘Oh no, we can’t see Grandma,’ and Peter points out that they haven’t seen her since last Christmas anyway,” says Elia. The 50s styling is very important to the effect because the 50s and 60s were this time of tremendous optimism and modernity postwar,” she says. “You had the welfare state, the pill for women – a real sense of change. Humour comes when you contrast two worlds very clearly together, so I’ve taken that postwar optimism and contrasting it with this brutal nihilism that we have now. And also, on an aesthetic level, I absolutely adore that era, so it’s just a pleasure for me. There are extra resources available to support you and your child as you read Key Words with Peter and Jane.This, I think, is one of the most interesting aspects of this series, because you can immediately see the point. The softly luminous, idealised pictures of Peter and Jane’s home life and activities have their roots firmly in the 1950s and before. a b joint venture with Amperwelle Studio München Programmanbietergesellschaft, Axel Springer AG, Burda, Studio Gong, m.b.t. Mediengesellschaft der bayerischen Tageszeitungen für Kabelkommunikation, Medienpool and Radio Bavaria Rundfunkprogrammgesellschaft. To enter Ladybird’s world again is to relearn a universe that is both strange yet uncannily familiar. Inevitably the books express the values of their times. In the Peter and Jane series (aka Key Words Reading Scheme), Peter tends to hang out with Daddy in the garage, while Jane helps Mummy get the tea. Fair-haired and blue-eyed, every one in the children’s world looks exactly like them, apart from Pat the dog. Not to be outdone, they had Hazeley and Morris create a series of spoof Ladybird books just for Penguin. Depressing comedy