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If you are involved in marketing, then you’ll want to consider every aspect of its success, starting with the four p’s of product, price, place and promotion. And Prosecco scores well on all counts, with its fairly low cost, broad distribution, combined with positive Italian associations and its easy-to-pronounce memorable name. In 2013 FIOL Prosecco launched a partnership&sponsorship agreement with Ospreys, a leading rugby team from Wales. In 2015 FIOL has become official events partner of Ospreys Rugby, as well as a partner of the London Ospreys Business Network and official supplier to Swansea Liberty Stadium. [13] Distribution [ edit ]
But, as noted, lower levels, including Extra Brut (sub-6g/l), can be palatable if the fruit is fully ripe. Nevertheless, such a style can surprise your average Prosecco drinker, who is used to Prosecco’s gentle, pleasing sweetness. The go-to producer for these styles is Andreola, which manages to capture Prosecco at its best, with its orchard fruits, citrus zest, and floral aromatics, even a chalky character, more commonly associated with Champagne or English sparkling wine.We reveal the medal-winning brands from this year’s Prosecco Masters, which comprised all styles and quality levels of this popular Italian fizz, and saw both Extra Brut and Extra Dry samples gain top scores, along with a couple of rosés too. However, in my experience from this year’s competition, and previous ones, the DOCG sparkling wines tend to have a purer, more defined fruit expression than the DOC Proseccos at similar prices. The former also tend to have a bit less sugar too, requiring the fruit in DOCG wines to be faultless and fully ripe, while allowing the taste of such fine grapes to shine, without the masking effect that can arise from perceptible sweetness. The 2022 competition was judged on 26 April at 28-50 Chelsea, employing experienced judges. The top wines were awarded Gold, Silver or Bronze medals according to their result, and those expressions that stood out as being outstanding in their field received the ultimate accolade – the title of Prosecco Master. This report features the medal winners only. Motus Vitae Valdobbiadene Prosecco Superiore Rive di S. Pietro di Barbozza DOCG Extra Brut Grande Cuvée del Fondatore
Aroma – “Soft, ripe green fruits, green pears, apple blossom, and a touch of foliage on the aroma.” There is a distinctive rise in quality and interest when one looks at Superiore DOCG wines, as our 2023 Gold and Master medal-winners show. These wines, which come from the caldera and rolling hills in the heart of Treviso around Conegliano-Valdobbiadene and Asolo, are sensationally delicious. Finally, what about rosé? As the newly allowed sub-category of DOC Prosecco – bear in mind that DOCG regions have not authorised this colour variant – there is much excitement about its arrival. While this is justified on the basis that pink fizz is popular, and so too in Prosecco, in terms of the product, Prosecco rosato is not a markedly different proposition in terms of taste. FIOL is produced with Glera grapes gathered exclusively in the province of Treviso, the heart of the Prosecco DOC area. The vineyards are located in the area of the flood plain of the Piave river and are exposed towards the east and north-west.Levels of production have increased dramatically in recent years, and demand, not only in Italy, but especially in the UK and the US, and nowadays also in France, seems to be absorbing the supply. Everyone loves Prosecco. Not only that, but with wine taste and style fairly similar at the lower end of the price spectrum, it’s a drink that offers a predictable, consistent experience. It’s not one of those categories where there are swings in sweetness levels, differences in texture, or variations in fruit expression. Fiol – a consistent Gold-medal winner in our Prosecco Masters – has brought out a brilliant pink variant to complement its fine white sparkling wines. There’s a crowd-pleasing dollop of juicy ripe strawberry-like flavour from the Pinot Noir added to give this fizz its pretty pale pink colour, followed by notes of peach and pear, and some citrus zest, even a touch of chalk, to offset the gently sweet, fruity mid-palate. In short, this is clean, bright, slightly-candied, and easy-to-drink Prosecco Rosato. Lively and refreshing, combining both savory and sweet flavors, ending on notes of Mediterranean spices and lemons. Related products Crosariol, Beppi (4 December 2014). "Celebrate the holidays with these festive bubblies". The Globe and Mail.
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