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Best known for its ‘darkside’ line depicting how Liverpudlians view the Wirral, Tappers’ products have been drunk by various celebrities. ‘Take it on the gin’
He said: “Growth is still there, but it will slow down. I think consumers are becoming much more savvy about what they buy and put into themselves.
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Based in the achingly cool Baltic Triangle, this fearless gin brand carefully selects its ingredients from around the globe. They have everything from super strength merchant navy gin (guaranteed to put hairs on your chest) to pink and fluffy style marshmallow gin and no list of amazing local gins would be complete without a nod to this fantastic brand. Now considered the UK's second most popular spirit only behind vodka, many will remember when gin was unloved and widely perceived as old fashioned. Now, you get lots of people trying to make gins, we are seeing this wonderful proliferation of a few hundred brands coming to the market in the last year alone. Johnny [Neill] was doing that 15 years ago, using botanicals from areas of the world that made him revolutionary for so many people.
As well as Liverpool Gin utilising the Liver Bird, there are two further city brands looking to capitalise upon iconic images from the city to help sell their product.We will continue to offer interesting and innovative products with brand stories and provenance. The opportunity for the consumer to engage with the brands at our venues is core to our strategy, such as the newly opened Bristol Rum distillery.” That meant there was just one major gin manufacturer in the country - Alexander Gordon of Gordon’s gin, whose product was distilled three times. Which is why we made this a priority on our bottles, to make sure it stood out from the market but also with the quality of the gin matching the bottle.” Read More Related Articles
It’s not necessarily about getting listings with supermarkets, I just want people to be able to find my gin and enjoy it more widely than they currently can.” Steve Tapril and mum Sue of Tappers Gin The company has focused on higher margin artisanal spirits, whilst delisting less profitable business lines,” Stewart explained. People often used to like making their own homebrew, but in terms of spirits and realising you can potentially make a business of it and realising it wasn’t just sloe gin you can make at home. They started to realise you can experiment with making actual gin. Brighton Spirits topped the IWSC London Dry gin category this year, with their Seaside Strength Gin, which scored 98 points and earned a Gold medal. The judges were impressed by the gin’s ‘beautifully blended botanicals’ and ‘juicy burst of fresh citrus on the palate.’ Drew said: “Spirits are always coming in and out of fashion and it began with the flavoured vodka many years ago. As vodka is such an easy spirit to add flavours to this was relatively easy.
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What may come as a surprise, however, is that the Liverpool City Region has emerged as a hotbed for firms making the spirit - with various brands recording astounding success from Knowsley to West Kirby. The firm was also commissioned by the Royal Liverpool Golf Club to produce a 125th anniversary gin, in addition to 12 Michelin-starred UK restaurants listing it on their menus. It means you can really play around with some of the other botanicals that you use - whether that's in terms of provenance, finding things that grow locally and using those, or in terms of a flavour profile citrus, herbal or aromatic.
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