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To conclude, as of today, Big Bazaar has 290+ stores in India in over 130 cities. Sister chains of Big Bazaar include Brand Factory, Home Town, Central. Big Bazaar is now eyeing small towns to gain an edge over its competitors. The retailer believes that the future is going to be an incorporation of both channels of selling their products: walk-in stores and home delivery or online purchasing. Big Bazaar’s current tagline aptly suggests the same: “Naye India Ka Bazaar” – “Market for New India”. Big Bazaar is now focusing predominantly on generating e-commerce revenue and building creative marketing strategies. Del Rey, though, was hurt. “I think in one week, The New Yorker, The New York Times, The New York Post, and New York magazine agreed that it was the most ridiculous act that had ever come out,” she says. But she rode the disorienting waves of critical rejection and commercial success in the best possible fashion: by simply continuing to write songs. “That may have been just pure ‘Let’s try and make this work!’ energy,” she says. “I’m sure my intuition in my everyday life was still pretty strong. But with the career, I think it was like ‘Let’s just try and see if we can make this work’ instead of having it come to a brutal end.” Big Bazaar has departmental stores located in malls which increases their footfall significantly in comparison to its competitors that have just stand-alone independent stores. Some of the marketing campaigns of Big Bazaar and marketing strategies of Big Bazaar are mentioned below: The quality of the products sold in Big Bazaar is higher. Brands of Big Bazaar add value to the purchasing items.

This is how Big Bazaar maintains its position as a market leader with affordable products while ensuring accessibility and quality. This is visible in the marketing strategy of Big Bazaar, let’s take a deeper look at that.

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The following are some of the reasons why Big Bazaar is more popular than any other supermarket chain in India: He had wanted more from her, from her house maybe? But what had he wanted? And what had I, too, expected? An idea of her, but not actually her. “That’s a tough nut to swallow,” she says, her words dissolving into the warm evening air. “In that person’s case,” she says, referring again to her ex, “there was something going on with them, like a little bubble ego. See, I don’t get to have one anymore. It’s been smashed to … what do you call it? Smithereens. I’m sure it’s somewhere in my toe. That’s it. I’d love to grow one. I’m learning how. I’m learning,” she says. “I know what I want.” Most of the campaigns or advertising strategy of Big Bazaar has been around the theme of offering products for less than the Maximum Retail Price (MRP).

With huge budgets, the promotional strategy of Big Bazaar is to promote itself to create brand awareness targeted to building an image for low-cost shopping options. The company opts for print and advertising media to promote itself in the form of newspaper ads, magazines, billboards, TV commercials or radio. In comparison to its competitors, Big Bazaar has a higher brand loyalty due to its entry before any other supermarket chain in the Indian subcontinent – it was the first of its kind on such a grand level. Big Bazaar also uses bundling tactics by offering products at a discounted rate when bought in combos to generate sales. The Great Exchange Offer campaign is a “junk swap” wherein ​​ customers can exchange any old and broken items (junk) and get new products at a discounted price from Big Bazaar – quite in tune with the Indian mindset of getting value even for junk.

Audiences disagreed. Catapulted by the success of singles like “Video Games,” “Blue Jeans,” and “National Anthem,” Born to Die became the fifth-highest-selling album in the world in 2012. She’s unearthly suburban and unreasonably talented, and she can pretend to be a normal person,” the filmmaker and writer John Waters tells me. “I think of the ad campaign for Russ Meyer’s Lorna,” he says admiringly, referring to the 1964 sexploitation film. “[The tagline] could go for her: ‘Longing, love, lust, life, Lana. Too much for one man.’ ” Big Bazaar conducts sale days at least 4 times a year and has incorporated the E-Wallet Future Pay which acts like a customer loyalty program through which customers can earn and redeem points at any of the Future Group stores. Big Bazaar promises its consumers high-quality products at low prices. Moreover, it offers discounts all year round and creates special sales and campaigns during festivals (Durga Puja, Diwali, etc) to encourage bulk buying. I am not the first or last to perceive her with quizzical suspicion. But the people in the queue in Arkansas? The waitress at the tavern? Del Rey received from them only acceptance and appreciation. Would they take her at her word? Would they love this house and everything in it? Would they want to chill with her here? Yes, she feels they would. “That’s it,” she affirms when I suggest this connection. “And that sums it all up with a period.”

I know this. And yet I still find myself searching for artifice and affect, for a peek beyond her persona to locate the space where some “realer” Del Rey is hidden. Isn’t this—for me, as a profiler—my assignment? Vintage T-shirt, Del Rey’s own. Tiffany & Co. earrings. Calzedonia tights. Coach biker boots. COLLIER SCHORR Marketing mix refers to actions or tactics that a company uses to promote its brand or product in the market to the right people at the right time. The model focuses on the 4P’s of marketing: Product, Price, Place and Promotion which forms the conceptual core of an overall marketing strategy. Upon its release, Born to Die was widely critically panned. The New Yorker said that the “Del Rey character is a combination of disaffected and cynical and romantic and brutal and naïve, which makes her sound more forgetful than profound.” The New York Times reduced Del Rey to a mere “pose, cut from existing, densely patterned cloth” and diagnosed her career as “founded on bad faith all around.” Pitchfork rejected Born to Die as “out of touch,” not just with the world but also with “the simple business of human emotion,” slamming it in the closing line of the review as “the album equivalent of a faked orgasm.” Big Bazaar’s presence in different geographic locations has ensured easy accessibility and reach to their target market. Big Bazaar aims at starting departmental stores in developing areas besides investing in the metropolitan cities to have a head start against their competitors. Big Bazaar generally targets key semi-urban areas.I ask her what she’s wanted most before, and she demurs, “I don’t know if I would say.” What about love? I wonder. I ask her if she’s in love right now. “I’m definitely not in love right now. No,” she says firmly, smiling. “Absolutely not in love. Have been, but no.” But is it something she wants? I ask. She shrugs. “Well, I’ll tell you. It hasn’t crossed my mind in the last five months on the road or here yet. But give it a week. My history, sure, it’s coming for me at some point. Yeah. It would be interesting if it didn’t. It would be interesting if it didn’t.” Interestingly, Del Rey credits this period with gifting her a unique opportunity for self-reflection. When critics called her inauthentic, she sought to understand what it was they were seeing and why it differed from how she felt. “It was 100 percent authentic,” she says of her Born to Die reinvention. “It’s just that where I was at the time was malleable in my own life—easy to, like, acquiesce,” she explains. “I kept rereading the idea of somebody who was feigning vulnerability,” she says. “[But] perhaps what they saw was what was vulnerable.”

According to the reports and projections, there is a chance of the growth rate increasing by 9% in the year 2021. Director David Lynch is also a fan. “She tells a story in her music,” Lynch says. “She gives a mood and a story and a way to think, and she paints a picture in your brain.” Discounts are offered all year round at Big Bazaar but every Wednesday, special discounts are offered on categories like apparel, food, toys or electronics to acquire more walk-in customers on weekdays. With a strong market hold offline in tier 1 and tier 2 cities (before the pandemic), Big Bazaar is looking to expand its customer base online and gain momentum in e-commerce transactions.

Big Bazaar sells a variety of products under its name through brand names such as Tasty Treat, Clean Mate, DJ & C, etc. Critics have retrospectively hailed Del Rey as a singular and pioneering talent whose influence is evident in the work of artists like Billie Eilish and Olivia Rodrigo—including Pitchfork, which ran a new review of Born to Die nearly a decade after the first one, writing, “Lana is reaching for something: the fulcrum point where the fear and pain of sexualization start to work as leverage.” It reaffirms, even though she has nothing left to prove, that those who foresaw her career as a mere cultural blip were—well, Del Rey puts it best: “It’s almost like they were wrong,” she says. “That’s all. They just got it all wrong. That’s all.” Big Bazaar engages in a ‘family shopping’ experience’ i.e., shopping for all age groups under one roof.