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PHILIPS 48OLED806 48 Inch 4K UHD OLED Android TV, 4K Smart TV Ambilight, Vibrant HDR Picture, Cinematic Dolby Vision & Atmos Sound, DTS Play-Fi, Compatible with Google Assistance + Alexa, Silver

£9.9£99Clearance
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As usual with Philips TVs, the other areas in which it excels are sharpness and clarity. Its Ultra Resolution sharpness booster is uncannily effective, making 4K look more like 6K, even on the relatively small 55-inch screen we’re looking at here. What’s more, clarity holds up superbly when there’s motion in the picture, thanks to Philips’ impressive Pure Cinema motion mode, which calms hardware judder without turning 24fps film sources into over-smooth soap operas.

Total power output is rated at a brawny 70W. This is usable muscle too, as the set doesn’t easily distort. If you want more power, there is a subwoofer output connection. HDMI eARC to external speakers is also supported, though is superfluous for most buyers of this TV. Another great feature of the 55OLED806 is its support for all four of the key high dynamic range (HDR) formats: HDR10, HLG, HDR10+ and Dolby Vision. In fact, the 55OLED806 even includes the HDR10+ Adaptive or Dolby Vision IQ extensions of the so-called active HDR formats, whereby they can adjust their workings to suit different ambient light levels. Some of the Philips 55OLED806’s connections That said, most people will still generally prefer the Standard preset – having, at least, taken to the set up menus to tweak the motion processing, noise reduction, sharpness, and brightness settings to suit different types of content. More on this later. Even without the surround virtualiser, there’s some clear direction to the phasers firing at all angles during the battle scene too. While the sound is more centred around the panel it does project some way out to the sides and towards our seating position.Despite its imperfections, though, the OLED806 still covers the basics pretty well. It commits no major audio crimes and can still convey the emotion in Michael Giacchino’s excellent score when it counts. It’s true lump-in-the-throat stuff as George Kirk steers his ship towards oblivion, listening over comms to the first moments of life of a son he’ll never get to meet. Verdict The flagship set for this year, so far at least, is the OLED+908, which is an OLED screen with Micro Lens Array technology. The main benefit of this technology is a brighter panel – brighter still than 2022’s OLED.EX panels, with a 70% jump in peak brightness to 2100 nits. Most rival TVs, including those from Samsung, Sony and LG, only offer either HDR10+ or Dolby Vision – not both. Even though there’s content out there that’s only available in one format or the other. Hopefully, one day all TVs will join Philips in taking such an agnostic approach to HDR formats. Features: The second-generation QD-OLED panel allows the A95L to go twice as bright as the A95K it replaces. Sony says that to the QD-OLED panel it’s added its own heat diffusion sheet (also known as a heatsink) and bespoke thermal analysis via the set’s Cognitive Processor XR. It's worth noting that this higher-brightness panel is not used in the 48-inch version of the OLED+936, simply because LG Display doesn't make it in that size. Instead it uses the same OLED glass found in the rest of the Philips 806 range.

HDR format support is wide. In addition to Dolby Vision, there’s HDR10+ Adaptive, HLG, regular HDR10 and game specific HGiG HDR – Sony and LG don't offer support this broad, and neither does Samsung on its QLED TVs. The 48OLED807 opens up a newer segment of the market that for the last two years has seen 48- and 42-inch OLED screens come to market from LG, Sony and Philips, to name three. At this screen size, the market opens up for those who can’t quite fit a 55-inch or larger screen in their living room, or are looking for a bedroom model or even a desktop monitor or gaming screen. The smaller size does mean that some features, like the latest LG Display OLED.EX panels with heat dissipation layer, can’t quite make the jump to the smaller sizes at this time. Plus, the way that the glass is cut from a larger mother sheet also limits the production as each 48 comes from what’s left with a 77-inch cut in the factory. This has however started to change with the new generation of production facilities able to ramp up the numbers of panels produced. There has also been a price premium on the 48-inch models when compared to the more readily available and easier-to-produce 55-inch screens.

Anyone worried about the (decreasing) issue of screen burn with OLED TVs should note that the latest P5 processor includes an element that analyses 800 different zones of the picture in search of static image elements, subtly nudging down the brightness of any such elements it finds. Design details, like that Kvadrat topped sound system, help the set stand apart from the crowd, while the new dual chip P5 image processor pushes the latest OLED panel technology from LG Display like nothing we’ve seen before. While Philips may not have the clout of other brands in the TV market – it mainly has a European presence – its OLED TVs have been rated as some of the best for the past several years. Bass is certainly more present than it usually is with built-in TV sound systems – and not in a drony, detached way, either. Instead, the low-frequency response is nimble enough to always feel appropriately balanced and connected to the rest of the soundstage. The speakers found on the rear of the Philips 55OLED806

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