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100 Things Every Designer Needs to Know About People (Voices That Matter)

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So, if you’re ever conveying information, whether in a presentation or an ad, make sure you don’t provide too much at once.

Asking people to do something for an extrinsic reward results in them being less motivated to do it again later than if you ask them to do it but don't promise a reward. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action. ana kadar okuduğum en başarılı ve yararlı tasarım kitaplarından biri olan "100 Things Every Designer Needs to Know about People", her tasarımcının kütüphanesinde bulunması gereken rehberlerden biri. still won out, even though we most often see cats or very small dogs from high above, not just slightly above (unless you crawl around on the ground a lot).In terms of 'design' it seemed like design was being used in the much broader sense; experience design (I went into this assuming it would be about graphic / user interface design), so having more of an open mind to what design actually is will help yield more fruit from the book. Every second of every waking moment, your subconscious is dealing with roughly 40 billion pieces of information. Often achieved by social networking and games apps where they have the users hooked and coming back for more. On the Human Tech podcast we had a conversation with Todd Cherches about visual thinking, visual leadership and more.

Mirror neurons are also involved in the process of empathizing, which is the emotional response of deeply understanding how another person feels. Offering insights into human psychology on nearly every page, 100 Things is a book about human beings and the shared reasons why we do the things we do. If you're used to read on IxD or UX you'll probably not found anything new here, however it serves as an excellent reminder. Takeaway: Breaking the world down into repeating shapes that form patterns we recognize is how our brains process the world of objects.Sometimes, the takeaways will introduce a concept not covered elsewhere in the section, and only tangentially-related, but which is nevertheless sound advice. Here we will look at the way our vision works, why we remember things and other cognitive functions of the brain – things that every designer, whether aspiring or accomplished, ought to know. Susan Weinschenk has been at the forefront of behavioral design for years and with this book she's added MORE than ever. It seems to be a universal trait that we think about, remember, imagine, and recognize objects from this canonical perspective.

While reading it, you will realize many of them are used in the main apps you use every day (and are not in some of the bad apps you use every day). Actually all humans have the ability to figure most of the content of the book by themselves as they experience life and socialize. Our peripheral vision is what picks up everything around whatever we’re focusing on – all the objects, movements and colors that we’re not looking at directly but can still see. Principle Number 34 describes how people learn best by example and suggests using pictures, screenshots or videos to show this.Whether it was an iPhone or one of Mies van der Rohe’s famous chairs, a well-designed object is unmistakable and unforgettable.

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