Vaseline Original Pure Petroleum Jelly , Multi, 250 ml (Pack of 1)

Product Information

Fast-forward a century and a half and, once again, Vaseline is seeing a sustained surge in sales thanks in part to a new demographic of skincare enthusiasts extolling its virtues – this time on social media. A viral trend known as ‘slugging’, where beauty fans sleep with their face covered in Vaseline Jelly and wake to a radiant complexion, has inspired devotion among legions of Generation Z followers. In August 2022, the hashtag #Slugging had more than 415 million views on TikTok alone, with countless users celebrating the benefits of Vaseline’s glow-giving powers. This can rejuvenate visibly dry skin and help reduce the appearance of fine, dry lines. Vaseline jelly creates a protective barrier that shields the skin against environmental factors such as windburn, and has been used for over 100 years to protect minor cuts, scrapes, and burns.

Vaseline is enjoying strong growth across its portfolio – from the iconic original Healing Jelly and ever-popular Intensive Care lotions to newer innovations. Petroleum Jelly is hypoallergenic, dermatologically tested and non-comedogenic, so it will not clog your pores

Beloved for its ability to gently soothe, smooth and heal skin, this enduring brand has come a long way since Brooklyn-based chemist Robert Chesebrough patented the process of making purified petroleum jelly. In his patent application, he mentioned that his product could be used to treat chapped hands and as a hair pomade. But Vaseline really took off when women began applying the affordable product to lashes, lips and skin – and evangelising about the results to their friends. Our skin is the barrier between our bodies and the outside world, and the health of our skin is essential to our overall wellbeing. At Vaseline, we believe that healthy skin starts with deep-restoring moisture, which is why our jelly's formula calms and soothes the skin. Its triple-purification seal guarantees each jar of Vaseline Jelly has been purified not once, but three times to remove impurities.

A breakthrough innovation from our experts that’s been introduced to Vaseline is our Pro Derma technology. It allows skin-nourishing ingredients to penetrate deep into the epidermis to rebuild and restore ceramides – the ‘glue’ which regulates the skin’s natural barrier. Pro Derma is clinically proven to double the skin barrier’s strength from its first use. The brand’s Pro Derma line is one such example, featuring cutting-edge technology developed in Unilever labs. Across the business, we have a team of Research & Development specialists, including over 200 PhDs, working on skincare science to ensure our brands deliver superior benefits. Vaseline has been part of skincare routines for more than a century. What started with a little pot of skin-healing jelly has since expanded to a portfolio including lip balms, body lotions, deodorants, hand creams and more – all carrying the Vaseline name, and with it decades of trust from generations of users. Vaseline is also working with healthcare tech startup HUED to connect patients with medical professionals who understand their cultural, physical and mental health needs. Through this partnership, Vaseline co-created a search tool to help people identify dermatologists of colour and those experienced in treating melanin-rich skin. Vaseline and HUED also worked with VisualDx’s clinical decision support system to create See My Skin, (Opens in a pop-up window The programme aims to triple its reach from 1 million to 3 million people per year by 2030. Vaseline’s purpose is able to successfully drive growth because it is articulated in a way that is locally relevant while remaining consistent around the world.attributes: "-_--_--_--_--_--_--_-Best match-_-grid-_--_--_--_--_--_--_--_-No-_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_--_-1" But beauty trends aren’t the only reason for Vaseline’s lasting popularity. Its longstanding purpose, premium product innovations, digital evolution and well-timed entry to new markets all add up to a winning formula – along with many years of affection. Here are five factors behind Vaseline’s 15 decades of success…