LUMIÈRE DU JOUR 50ML 10.32 V511

Product Information

Technology: Brand new acid Tone on Tone colour technology that is ideal for coloured/sensitised hair Open the applicator bottle immediately after mixing to prevent the bottle from bursting and causing any damage due to product overflow. The DIA Light portfolio offers a wide variety of 53 shades for ultimate creativity and is perfectly colormatched to any L'Oréal Professionnel permanent haircolor. This ammonia-free colourant, Dialight, provides versatility as it enables the blending of different shades. It harmoniously complements L'Oréal's permanent hair colour range, including Majirel, Inoa, and Luocolour, making it an excellent choice for a comprehensive colour matching service. Particularly suitable for hair that has been previously coloured or sensitised, Dialight ensures zero lightening while bestowing a striking vinyl-like shine and enhanced condition.

To get your client on board, explain to them the difference between a glossed finish and a non-glossed finish. Would your client ever go to the nail salon without receiving a top coat? Feel empowered to educate your client so they understand WHY a gloss is beneficial for them in the long run.

Hair Type/Target: Consumers with sensitised or coloured hair, looking for luminous reflects and vinyl shine. Unique acid-gel cream technology with no ammonia to enhance andneutralise any previously coloured hair. All returned items should be sent insured via recorded delivery to Dennis Williams, 9 Kingsmark, Freeway Euroway Trading Estate (west), Oakenshaw, Bradford, BD12 7HW. Please note that you will be responsible for the costs of returning the goods to us unless we delivered the item to you in error or the item is faulty. We do not collect goods.

Application/how to use: With the expertise of your professional hairdresser and an in-depth colour consultation you can achieve your perfect shade. Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair). Mix Dia Light in a ratio of 1 to 1.5, meaning 1 tube (50ml) of Dia Light should be mixed with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%). Tips from the Pros: Ask your professional hairdresser for an in-depth colour consultation to determine your perfect shade. New generation of semi-permanent colour from L'Oreal designed (along with it's sibling DiaRichesse) to replace Hi Richesse and Richesse.

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Whether you have highlighted clients, single processed clients, or clients getting a blow out, don’t let them go without a gloss! DIA Light provides incredible shine and care that lasts up to 6 weeks- just in time for their next hair appointment. Your client will leave the salon feeling more fabulous than ever and will hope for the same great service the next time they pay you a visit.