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a b Denis Campbell (7 May 2016). "Liverpool in drive to name and shame fizzy drink brands". The Guardian. In May 2016, Liverpool City Council ran a "name-and-shame campaign" entitled "Is your child’s sweet tooth harming their health?". The short-lived campaign claimed that Lucozade was "the worst offender", containing 62 grams of sugar in a 500 ml bottle, followed by Coca-Cola with 54 grams. Posters for the campaign were displayed in hospitals for a time. [10] a b Adams, Stephen (19 July 2012). "Sugar-laden sports drinks cancel out exercise gain". The Daily Telegraph. London . Retrieved 16 September 2015. Lucozade comes in the form of liquid in either a can or plastic bottle, or it can come in the form of a tablet. The tablets have the flavours of either orange or the original flavour. [24] Beeson2023-08-04T12:14:00+01:00, James. "Lucozade Energy gets 'more zingy' reformulation". The Grocer . Retrieved 7 August 2023.
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a b c Monaghan, Angela. "Ribena and Lucozade sold to Japanese drinks giant", The Guardian, 9 September 2013. Donovan, Tristan (2013). Fizz: How Soda Shook Up the World. Chicago Review Press. p.215. ISBN 9781613747254.LUCOZADE-—Word mark. Wares: Non-alcoholic and carbonated beverages of all kinds and essences and syrups for making same. William Walker Hunter, trading as W. Owen & Son, 151, Barras Bridge, Newcastle-uponTyne, England. NS." [2] Following its rebranding as a sports drink, high-profile athletic figures in British pop culture have promoted Lucozade in television commercials, beginning with Olympic decathlon champion Daley Thompson in 1983, followed by sporting figures such as Olympic sprint champion Linford Christie, footballers John Barnes and Alan Shearer, rugby player Jonny Wilkinson, and Tomb Raider heroine Lara Croft. [14] Purpose and effectiveness [ edit ] Sponsored by Lucozade, footballer John Barnes appeared in an early 1990s commercial, stating: "this is Isotonic Lucozade Sport, it gets to your thirst, fast". [20] LUCOZADE lovers have been left disappointed after bottles of the energy drink disappeared from shelves.
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a b Taylor, David (2007). Brand Vision: How to Energize Your Team to Drive Business Growth. John Wiley & Sons. p. 182. ISBN 9780470060940. Lucozade contains 0.01% ethanol (alcohol), which meant that observant Muslims could not drink it. However, in 2004, the Muslim Council of Britain ruled that they saw no harm in consuming Lucozade which contains traces of ethyl alcohol that do not bear its original qualities and do not change the taste, colour or smell. GlaxoSmithKline pointed out that fruit juices and bread could also contain the same or higher trace amounts of alcohol due to natural fermentation. [30] Variants [ edit ] In 1953, a factory for the production of Lucozade products was opened in Brentford, west London, which, until 2004, had an iconic sign seen on the side of the M4 motorway (now in Gunnersbury Park Museum). [16]Demand for the item was so huge that it's only one available flavour per customer, causing them to enter queues from the early hours of the morning. New edition of hospital hypos guideline published". Diabetes Times. 4 March 2018 . Retrieved 2 March 2020.
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Lucozade is a popular "hangover cure" and many people will be disappointed if they can't get their fave flavour for New Year's Day which is just around the corner. While the ingredients vary somewhat from one drink to another, those of the Lucozade Original Energy were listed as follows in 2013: carbonated water, glucose syrup (25%), citric acid (E330), lactic acid (E270), flavouring (unspecified), preservatives ( potassium sorbate, sodium bisulphite (E-222)), caffeine, antioxidant ( ascorbic acid), colour ( sunset yellow (E110), Ponceau 4R). After the reformulation to lower sugar in 2017, and another reformulation in 2023, Lucozade Original contains the sweeteners sucralose and acesulfame K. The company which makes the fizzy drink has temporarily paused production following an issue at its bottle supplier. Lucozade Alert is a great tasting stimulation drink, containing naturally-sourced caffeine and vitamin B3 which helps reduce tiredness without compromising on the great Lucozade taste. Hypoglycaemia (hypos)". Guy’s and St Thomas’ NHS Foundation Trust and King’s College NHS Foundation Trust. 19 September 2016 . Retrieved 8 May 2016.
Lucozade Sport is a major sponsor of events, teams and athletes in the UK and Ireland, including the Amateur Rowing Association (ARA), FA Premier League, FA Cup, England Rugby Football Union, England Football Team, the Republic Of Ireland Football Team, the London Marathon, Parkrun, Michael Owen, Steven Gerrard, Damien Duff, Ronan O'Gara and Ben Wynne. [ citation needed] Heneghan, C; Perera, R; Nunan, D; Mahtani, K; Gill, P (18 July 2012). "Forty years of sports performance research and little insight gained". BMJ (Clinical Research Ed.). 345: e4797. doi: 10.1136/bmj.e4797. PMID 22810388. S2CID 39018130.
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