Moritz Barcelona Lager 24 Bottles, 33 cl

Product Information

Since Molson Coors' launched the beer in collaboration with Spain's La Sagra brewery, Madrí Excepcional - shortened and Anglicised to Madri by drinkers - has been put behind more than 7,500 bars in the UK. Madri is the sixth best-selling world lager, in terms of value, in the country, says its brewer. Not bad for a drink you'd never heard of before the pandemic. Marketing man Ryan adds: “We will be significantly investing in Madrí Excepcional over the summer to continue to raise its profile even further and help pubs and bar owners and retailers up and down the country make the most of this great brand’s growing popularity.” Where is Madri beer from? It's a bit of both. Madri is brewed in the UK and available in the UK but was created in partnership with a Spanish brewery and is marketed as Spanish influenced. Get the latest What's On news - from food and drink to music and nightlife - straight to your inbox with our daily newsletter. Read More Related Articles READ MORE: I found one of the cheapest full English breakfasts you can get in Manchester and wasn't disappointed

In 2004, the descendants of the Moritz family relaunched the brand with much success. [2] The beer is now produced under license in the brewery La Zaragozana, in Saragossa ( Aragon). The former factory building on the Ronda de Sant Antoni was renovated by Jean Nouvel, [8] and now houses the company's offices, a beer museum, a small showcase brewery, and a tasting bar. One of the most popular beer festivals in Spain is the Barcelona Beer Festival. It is an annual meet up for all craft beer enthusiasts and has been known to attract over ten thousand visitors. There are over three hundred different beers to taste, including both local beers and beverages from other countries. It is thought that around fifty five of these beers actually come from the microbreweries based in Catalonia. As well as getting to sample some of Spain’s finest beers, visitors can also listen to lectures from local experts and learn more about Spain’s drinking culture.

BARCELONA'S FAVOURITE LAGER BEER

Yes, since March, Madri has been available to buy from off-licence retailers. They include Sainsbury’s, Tesco, Morrisons and Asda. Madri is sold in bottles and cans.

Madrí Excepcional, a Spanish style lager, appears to have taken the UK by storm since it was first launched in October 2020. Just search the word "Madri" on social media and you'll see posts about it being "everywhere" at the moment.In 1966, the company bought land for a new factory to meet growing demand, creating Cervezas de Barcelona, S.A. However, with the energy crises that emerged in the 1970s, the company was unable to avoid being dissolved in 1978. Madri's brewers say: "To build on this momentum, the brand will be launching a multimillion-pound marketing and advertising campaign later this year, including TV, video-on-demand, out-of-home and digital activity. It will also be partnering with a number of high-profile events and venues over the summer, including London’s iconic Vinegar Yard, where it hosted a number of events over the past couple of weeks." Traditionally alcoholic beverages like sangria and beer would be consumed at sporting events like bull fighting. However more recently Spain has clamped down on drinking alcohol in public and many regions in Spain have now banned bull fighting due to animal welfare controversy.

Madri has been a huge commercial success since it launched. It also won a silver medal in the lager category at the World Beer Awards 2021. Launched in the UK and Ireland market in October 2020, Madrí Excepcional is described as a "modern-European style lager". It was developed in collaboration with La Sagra, a brewery based an hour's drive from the centre of Madrid. Hence, "Madri". Madri is certainly inspired by Spain and has been developed in partnership with La Sagra, a brewery based near Madrid. The branding and name are Iberian influenced. Carlos Garcia, Founder of La Sagra Brewery, said: “La Sagra is founded on taking the best of the diverse cultures that surround us and applying innovative brewing techniques to create great tasting beers that stand out from the crowd. These principles are shared by Molson Coors and by working together we’ve created something really special in Madrí Excepcional, a unique fusion of the Chulapo way of life and British brewing heritage.” Where is Madri beer brewed? A lot of world lagers are made in Yorkshire. Heineken has a base there, as do Coors and Samuel Smith's. So is Madri Spanish or English?ANTONIO J. FUMANAL SOPENA. MAESTRO CERVECERO DE LA ZARAGOZANA, S. A" (PDF) (in Spanish) . Retrieved 30 October 2013.