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Samsung AU9000 43 Inch 4K Smart TV (2021) - Slim Ultra HD TV With Alexa Built-In, Game Mode, Motion Xcelerator Turbo, 4K Crystal Processor, Dynamic Crystal Colour, Object Tracking Sound - UE43AU9000

£499.5£999.00Clearance
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The new consumer MicroLED TV will be available in four sizes: 76 inches, 88 inches, 99 inches and a huge 110 inches. Each model comes pre-assembled as a complete flatscreen TV, unlike commercial MicroLEDs, which come as smaller modules that can be assembled in various configurations. To give the Samsung 50AU9000 some credit, at least it doesn’t become unlistenable at serious volumes – which is a trait that afflicts plenty of its rivals. It just gets louder. But the tonal quality of its sound is nothing to write home about. There are two ways to consider the design of the 50AU9000. The first is from straight-on, because that’s how you’ll be watching it. And when viewed this way, the Samsung is completely anonymous – but in a good way. After all, very few people want their TV to draw attention to itself, so design flourishes are pretty rare. The Samsung AU9000 is mostly screen, with quite narrow bezels across the top and down each side.

The Samsung AU9000 delivers excellent image quality but isn’t without limitations. It uses a VA panel, which means for an LCD TV it delivers a decent contrast ratio of 4,000:1 and some nice shadow detail. However, it also means the optimal viewing angles are fairly limited, so you’ll want to be facing the screen head-on when watching TV. Play to the Samsung’s strengths with some 4K HDR10+ content and the AU9000 didn't take long to impress me. It has some real and unarguable strengths when it comes to picture-making. The entry-level Neo QLED model (i.e. the most affordable Mini LED model) in Samsung's 2021 range is the QN85A, which thankfully appears to be the same wherever you buy it. It’s not uncommon for a mainstream TV to betray its price-point more readily with the sound it makes than with the images it produces. And so it proves with the Samsung AU9000 TV. If you’re only going to use the TV for watching TV programs or videos, you can buy the AU8000. However, if you’re going to use the TV as a monitor, it’s better to buy the AU9000. You will get some nice additional settings that will make the gaming experience more enjoyable.

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Image quality index, this index is not described, how it’s calculated and there is no reliable information.

Samsung is also extending its Multi-View feature, which allows you to display multiple sources at once in a split-screen format. It's going to be available on all models from the AU9000 upwards, with 4K models supporting two windows and 8K models supporting four. In our QN95A review we noted disappointing limitations to this feature, though – of the two windows, one has to be an external source and the other has to be an app, but currently only two apps (YouTube and wellness app called Calm) are supported, severely hampering its usefulness. Here's hoping more apps are made compatible in the near future. Interestingly, given the huge sizes and next-gen credentials we're talking about, this new consumer MicroLED TV boasts 'only' a 4K resolution. That's because the size of the individual MicroLEDs (each of which represents a single pixel, remember) means there are physical limitations to pixel density (how many pixels can be crammed into each inch of screen). In other words, MicroLEDs will have to get even smaller before MicroLED TVs become available at smaller sizes and higher resolutions.

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Step down to some 1080p content and the Samsung remains a composed and convincing watch. Inevitably, there are drop-offs in pretty much every area: detail levels aren’t quite so high; skin-tones aren’t quite so naturalistic; colours aren’t quite so wide-ranging; motion isn’t quite so stable. But given the amount of work the 50AU9000’s Crystal Processor 4K is getting through, these shortcomings are minor in the extreme.

Would you be staggered to learn the Samsung is quite a bit less impressive in sonic terms than it is in picture quality terms? I doubt it – that’s usually the case with mid-market TVs. The soundstage is cast way beyond the TV’s sides, for instance, creating an expansive, immersive and detailed audio environment. Sounds that are supposed to remain attached to the onscreen action, though, aren’t just kept there, but are positioned with accuracy. So, for instance, if people on the left and right of the screen are having a conversation, you will clearly hear the voices of each speaker coming from the correct side of the screen. The Samsung AU9000 is weakest when it comes to sound, and that’s as much because of the slime-line chassis as its price point. The reality is that it’s nearly impossible to cram a decent set of speakers into a chassis only 26mm deep and to do so would be prohibitively expensive. There’s an impressive choice of apps for a TV at this price point too, with Netflix, Prime Video, Now TV, Disney+, Apple TV+, Rakuten, YouTube, and all the UK TV catch-up services; plus there’s the Universal Guide to help you sift through the extensive selection of content.

Motion Xcelerator Turbo

No, the AU9000 is not the dullest, or the vaguest, or the most volume-adverse, television I've ever heard – but then neither is it all that interesting or engaging to listen to.

the end result is an impressive gaming performance at the price point, which will likely appeal to many console and PC gamers out there The Game Bar is a new addition to some of Samsung’s TVs this year and provides all the main gaming info and settings in one convenient display. It pops up when the play/pause button is held down and includes the HDR, frame rate, and VRR status, as well as key gaming picture adjustments. Finally, we have the menus and Smart TV system and like all Samsung models at any price point, the same technology is employed across the entire range. Tizen is a superb operating system with almost every major application supported, along with fast and reactive processing, allowing things to work without any hanging or crashing. The menus are also a simple design that makes it very easy for users of any ability to find what they are looking for and make their desired changes. So that's the overview of the technology behind Samsung's 2021 TV range, but what about specific models? We now have a pretty complete picture of the range in both the UK (and Europe) and US, and you'll find all the details below.Converted to Test Bench 1.10. With this update we've revamped our Gradient testing, added a new test for Low Quality Content Smoothing, and expanded our Audio Passthrough testing. Images from different sources, such as watching cable TV and YouTube at the same time that can be displayed on different parts of the screen. Game bar We uploaded the brightness measurements and uniformity photos after running the TV for two months in our Accelerated Longevity Test.

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