MUSTANG Men's Style Atlanta Superskinny Jeans

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As consumers embrace life in the new normal, designers and brands are revisiting this essential category, updating it to suit the consumer’s evolved choices and expectations post-pandemic. In Simulacrum, real life and digital converge to create an aesthetic that is grounded in gigantic silhouettes that feel protective with the subversive styling of The Matrix added to the mix. The trend embraces a colour palette comprising true indigos and soft neutrals like terracotta, brown and shades of green and indigo vat dyeing. ADDING A SENSE OF WONDER WITH ‘ WONDERMENT’ There is an increased focus on raw materials and their intrinsic properties – for example, ‘hemp and linen were previously saved for Spring/Summer collections but the fibres’ sustainable benefits are making them popular for year-round use,” Shannon Reddy, a Designer and Trend Forecaster at Denim Dudes, reported.

Still, Goosby points out, you needn’t shell out luxury prices for high quality jeans. “I personally feel like a brand like Slvrlake, a brand like Goldsign — those really go toe-to-toe with [luxury] brands, because they specialize in denim,” she says.But, like all things, there are always variations on the classics. The 2023 denim trends are no exception. While denim is rooted in functionality, there’s no harm in also having a bit of fun. Diego foresees oversized styles that swept the runways at designers like Khaite and Chloé taking center stage, while De Sole calls for long denim skirts and a more polished take on warm-weather denim pieces. Army surplus, repurposed fabrics and mismatched layers further tap into the ’90s festival garb, whilst butterfly and mushroom motifs and eccentric quilting feed into the hippie aesthetic. No matter how the trends and seasons change, there's just one wardrobe essential we will never retire from our closets — and that's a classic pair of cool, trendy jeans. When it comes to denim, we all know there are an endless number of washes, cuts, and sizes to shop. From deciding between light-wash versus dark-wash jean styles to finding your perfect silhouette in the form of skinny jeans, stretchy jeans, flared jeans, bootcut jeans, and even straight-leg jeans, there are so many factors to take into account, which is why our team of shopping experts is here to help you find the best women's jeans just in time for the summer-to-fall transition.

To celebrate the arrival of the new season, we talked to some of the top designers and creative directors behind the brands making the best jeans to help you figure out what to shop now. In the grand game of fashion, denim is often one of the best ingredients for everyday outfits full of ease, especially when it comes to fall fashion. After all, there’s no better way to achieve instant outfit satisfaction than with your own perfect pair of jeans. Denim jeans are a closet staple, period,” says Diego Abba, CEO of Italist. “Not only are they universally wearable, but “you’ll get more mileage from denim than anything else in your closet.” The natural character of fabrics is highlighted by leaving them untreated — either unbleached or undyed. Hand embroidery, natural tints, faded shibori and marbled pastel effects further complement the slow fashion theme.Finding jeans that fit right is hard enough in person — shopping online is a whole different feat. To make it easier, Welch says it's important to look at the inseam, rise, and model's measurements. The inseam tells you the length of the jeans from the base of the zipper to the leg opening. The rise is the distance from the waist band to the crotch seam. In other words, the inseam tells you where the jeans will hit your legs while the rise tells you how high they will go up your torso. If wearing designer denim once signified blindly following trends—think of the ultra-low-rise jeans distressed to within an inch of their life that were ubiquitous in the early 2000s—today there are a variety of fits and washes to choose from: straight-legs at Celine and Brandon Maxwell; oversize wide-legs at Balenciaga, Khaite, Peter Do, and No Sesso; couture-like crinoline bell-bottoms at Alaïa; and tech-forward laser-printed versions at Ahluwalia and Conner Ives. The key is choosing jeans that suit your personal style and will become staples in your wardrobe for years to come. In terms of colourways, monochromatic muted hues and washed out ’80s indigo are juxtaposed with synthetic ‘computer screen’ colours. Laser and digital prints mimic the look of online designs, and upcycled fashion veers toward post-apocalyptic style. Related Brands like Everlane promised sustainability, but also gave a transparent overview of price, which educated consumers about overspending on product markup,” Sidney Morgan-Petro, senior retail editor at WGSN, says. According to her, the rise of direct-to-consumer brands over the last decade has increased awareness not only surrounding the ethics and sustainability of denim, but the cost as well. “This viewpoint goes a long way to challenge value perception, and we now see consumers shifting priorities on what makes denim valuable to them, with sustainability and ethical production becoming more important than just aesthetics alone.”

In 2023, we're seeing a rise in popularity of the ankle crop and distressed treatments that range from unfinished hems to redone patchwork. Pleated trousers, dramatically pooling wide legs, and formfitting boot-cut flares are also everywhere, with these more standout shapes hailing from the '70s, '80s, and '90s. Meanwhile, the low rise from the early aughts isn't going anywhere, with celebrities favoring the look, particularly when completed with a visible logo brief or a strappy thong pulled high to achieve hip cleavage. If there is one thing that the pandemic brought into focus – it is our ability to focus on what really is important and doing away with the frills.Once you find the perfect pair of jeans, you want them to last forever, right? The secret to extending their life is not to wash them too often. In fact, Levi's recommends that you only wash denim every 10 wears at most. One of the most popular pandemic predictions was that people would abandon denim, as fashion observers and shoppers gravitated toward the softer feel and more forgiving waistlines of sweatpants. But rather than disappearing, jeans are once again a fashion phenomenon. Hallowed European houses from Alaïa to Bottega Veneta to Celine used them as a blank slate for innovation and experimentation. Similarly, in his debut at denim stalwart Diesel, Y/Project’s Glenn Martens showed a tour de force of research and development, featuring jeans that had been chromed, quilted, frayed at the waist, or tufted to look like fur. Contemporary and premium brands hold an important space across denim offers that encompass classic styles with longevity and durability,” Petro says. “This is where the customer can invest in pieces that will remain relevant for many seasons.” Blue denims are the most beautiful things since the gondola,” the inimitable Diana Vreeland once decreed. And perhaps no article of clothing is as quintessentially American—and, like America itself, as endlessly capable of reinvention—as the blue jean. Patented in San Francisco in 1873 by two immigrants, tailor Jacob Davis and dry-goods merchant Levi Strauss, sturdy denim pants woven from indigo-dyed cotton and reinforced with metal rivets were first worn by miners and other laborers. They would become synonymous with Hollywood’s romance with the cowboy, and by the early 1940s they were popular as women’s leisurewear, thanks to silver-screen stars like Ginger Rogers and Rita Hayworth, who wore them in publicity photos. A symbol for 1950s teen angst in Rebel Without a Cause, they were adopted by the 1960s counterculture. Then, in 1976, Calvin Klein became the first designer to show jeans on the catwalk, ushering in an era of pop-cultural fixation that reached its apex (or perhaps its saturation point) when Britney Spears and Justin Timberlake wore matching denim-on-denim looks on the red carpet at the American Music Awards in 2001. The natural character of fabrics is highlighted by leaving them untreated — either unbleached or undyed. Hand embroidery, natural tints, faded shibori and marbled pastel effects further complement the slow fashion theme.