Ten Acre, Potato Chips - Hand Cooked Crisps, Vegan and Kosher Certified - 40g Pack of 24, The Story of When The Cheese Met The Onion

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The two brands have a similar presence internationally, selling into around 20 markets, and Glennansays the geographic overlap is limited.“There issome cross-over, some synergies, but, in other areas, it’s just new markets. That was part of the excitement as well,” he insists. Fairfields Farm have been farming potatoes in East Anglia for three generations. Its crisps are hand cooked on the farm and available at Co-op and independent retailers. Fairfields Farm have been farming potatoes in East Anglia for three generations with their crisping potatoes hand-cooked on the farm. A key proponent of exporting, the Ten Acre brand was created three years ago and now exports to more than 45 countries across Europe, the Middle East, Asia and North America. In recent months they have been working with the UK government’s Department of International Trade to support their business development, and secured an additional listing with a Canadian wholesaler towards the end of last year.

It is said only one in five UK food companies export but supplying international markets has become relatively more attractive since the country’s vote to leave the EU hit the value of sterling.

Fairfields is now a whole 10 acres larger following the recent acquisition of another great like minded crisp brand called... Ten acre crisps!” However,Glennan underlines itiscompetition domestically from other UK-based crisp suppliers that makes developing on export markets imperative for Fairfields Farm Produce. The deal was announced in late January, with Robert Stratherndescribing the acquisition as “an exciting step” for Fairfields Farm Produce. “Ten Acre has the same values as Fairfields, so we felt they were a good fit. Plus, their experience and rapid growth in export, opens-up opportunities for us,” he said at the time. Export is to be a focus at Fairfields - this is great for Ten Acre, as we recently received the award for Export Champion from the Department for International Trade.”

And work on the new asset has started in earnest. FairfieldsFarm Produce has already reduced the number of SKUs in the Ten Acre portfolio and is now weighing up how best to grow it and its namesake brand, principally in international markets, where margins can be better than in the UK, Glennansays.Speaking to just-food in the weeks after his appointment at Fairfields Farm Produce, Glennan said the company was “very excited” about having the “well-positioned and well-respected” Ten Acre in its portfolio. Fairfields Farm founder Robert Strathern added: “This is an exciting step for us. Ten Acre has the same values as Fairfields, so we felt they were a good fit. Plus, their experience and rapid growth in export opens up opportunities for us. Joining forces means taking the best attributes of both brands and growing the Ten Acre and Fairfields brand together, for continued success.” In April, the Strathernsmade another significant announcement, naming Richard Glennan as FairfieldsFarm Produce’s new managing director. In February last year, Ten Acre was named a government ‘Export Champion’ after boosting overseas trade since the Brexit vote in June 2016. Goodman also was named in the 2018 New Year Honours List, being presented with an MBE for services to international trade and UK exports.