Ganni: Gimme More

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For their Ganni editorial, Shazam wanted to offer an honest portrayal and depiction of the New York girl crew while shooting over the course of a month, during the height of the pandemic last year. What transpired were documentarian-like depictions of the New York Ganni girls — such as musician Ruby Aldridge, artist Laila Gohar, and skater Yasmeen “Yaz” Wilkerson — at home or in their studios.

What Is a ‘Ganni Girl’? - The Cut What Is a ‘Ganni Girl’? - The Cut

Based out of Copenhagen, husband-and-wife duo Ditte and Nicolaj Reffstrup have built GANNI into a global fashiThis book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful, since his success was wound up in their cause. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business. Being a creative in New York is such a struggle, making ends meet and being able to support yourself,” Shazam told the Cut. “How does one survive in New York? I’ve been able to do that by wearing 30 different hats. I’m always grinding. I’m always hustling. So the smoke and mirrors of “You’re doing so well” is just me trying to pay my rent and make it work.” Copenhagen fashion brand Ganni has released its first publication, telling the brand’s story through a collection of editorials, stories and photo essays. Ganni: Gimme More Author Ganni, Contributions by Ana Kras and Richie Shazam and Rosie Marks and Jacqueline Landvik

Ganni Gimme More | Anthropologie UK

Alongside notes on its ongoing efforts in responsibility, the book includes a photo essay on the label’s hometown by long-time collaborator Kraš, an editorial of Ganni’s New York friends and family by Shazam and pieces by husband and wife duo and brand founders Ditte and Nicolaj Reffstrup. In partnership with Rizzoli, the premium label looks to highlight its Scandinavian sensibilities throughout the book, capturing its diverse network of creatives surrounding the brand, including photographers, stylists and designers, to help tell the Ganni story. Ana Krašis a photographer and multidisciplinary artist. Richie Shazam is a New York based photographer and model. Rosie Marks is a London based photographer. Jacqueline Landvik is a Norwegian creative photographer and artist. In just over a decade, husband-and-wife team Ditte and Nicolaj Reffstrup have built Ganni into one of Denmark’s most celebrated fashion houses. Based out of Copenhagen, the cult label is known as much for its vibrant prints and structured silhouettes as it is for its creativity and individuality. In line with its environmentally conscious ethos, the brand made a point to use FSC-certified paper to create its new book, as well as offset the full carbon footprint of each book printed.

GANNI, the ruthlessly honest Scandinavian fashion brand, is driven by a mission to demonstrate the principles of responsible business, where greater purpose co-exists with financial ambitions. Nicolaj Reffstrup also weighs in with an essay on the company’s approach to sustainability. Titled “The World Doesn’t Need More Clothes,” the essay looks at Ganni’s “honest not perfect” attitude toward responsible production and the multiple projects Reffstrup is spearheading to spread awareness around the issue, from mapping out the company’s supply chain to growing oyster mushrooms from the Ganni canteen’s used coffee grinds. London-born Nadine Ijewere first fell in love with photography when she was a little girl, going on to study at the London College of Fashion. Successfully combining the two, she is now one of today’s most sought-after fashion photographers. She’s worked with Dior to Hermès , The Wall Street Journal to Garage magazine, while her photographs have hung in Tate Britain , and at Unseen Amsterdam and LagosPhoto . American photographer Annie Leibovitz is known the world over for her celebrity portraiture, but this is the first book that focuses solely on her encounters with fashion. Showcasing work for Rolling Stone in the 1970s right up to the present day, via shoots for Vogue and Vanity Fair in the Eighties, Wonderland is a visual homage to a career that has spanned five decades – and counting.