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When it comes to the trending food culture space, MGA is whipping up something new. Meet MGA’s Mini verse Make It Mini Kitchen playset where you can create & store all your creations. Mini verse is the only mini collectible that you can prep, set & display. April sees the launch of MGA’s exciting, innovative and kidult-targeted brand, MGA’s Miniverse. Launching with two food themed collections – MGA’s Miniverse Make it Mini Food Diner Edition and Make it Mini Food Café Edition – the brand will deliver hands-on fun and bring a new twist to the ever-growing mini collectible trend for all ages of collectors.
MGA Entertainment has announced two never-before seen, innovative collections – Miniverse Make It Mini Food Diner Edition and Make It Mini Food Café Edition. Delivering hands-on fun to make a mini food masterpiece, the new line brings highly detailed, fully functional everyday items into mini form. The company is expecting the new line to grow into its next billion-dollar ball brand. This resulted in the team deciding to have your player avatar not just be a boring bipedal human, but the MINI Concept Aceman itself. In the MINIverse you're constantly driving a MINI, with all the go-kart-like excitement that that entails. As for the 3D world, the team created different interconnected environments – think of them as digital rooms – which the users can enter and then engage in simple, fun activities that explore different features of the car. In one world you can play a tag-like game, capturing a crown from other players. In another, you bounce on balloons to vibrant soundscapes, while elsewhere you get to chill out and relax. But we don’t want to spoil too much; try it out for yourselves. We’ve all been bombarded with news and buzzwords about the newest digital Web 3.0 communication trends, but sometimes the essentials get lost in the noise. So we asked the team how they would describe the metaverse in a couple of sentences. Fairly consistently, everyone defined a metaverse as a 3D virtual online world, where users interact with their environment through an avatar. Users get to consume information about their topic of interest, interact with other users, and can express themselves through customisation, or through the content and experiences they create for everyone to enjoy. In the metaverse you aren’t just passive consumers, you are active creators, and through the barriers broken by digital technologies you can affect communities like never before in history.Follow the recipe card included to prep your mini. Once you've finished creating your mini, set your creation in the oven with working UV Light to harden, revealing a realistic, mini replica culinary creation. Once it's set, you've got a collectible ready for display. Collect all 36 Series 1 Make It Mini Food Collectibles! Visit Officialminiverse.com for more on Make It Mini Foods! All this technical wizardry is in service of building and maintaining a community. The metaverse is at its best if people can express themselves in new ways. Jason sees it as part of a larger trend: “The younger audiences no longer want to just be spoken to. They want to be spoken with. They want to be a part of the conversation and create something together.” Make It Mini Food: Miniverse is the only mini food collectible that you can actually MAKE AND DISPLAY!
So, apart from being on top of trends, why is MINI, a brand that produces a physical product, interested in a metaverse? Jutta explained it using the MINI Concept Aceman as an example: “It's a MINI concept car, and those are typically one-offs, in that they are built once, and only displayed at trade shows. But the broader audience never gets to experience this great car. The metaverse offers us the opportunity to translate all its cool features into a whole new experience.” And that is probably the key here. Instead of reading press releases or second-hand reports, and watching a couple of videos passively, the metaverse allows us to translate the features of the MINI Concept Aceman into interactive experiences. This way anyone and everyone around the world can become familiar with the ideas behind the car and all its features in a deeper, more immersive way. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned. Make It Mini Food combines the joy of DIY crafting and the popularity of resin play with the craze of mini foods. While not edible, the innovative collectibles offer miniature lovers and food enthusiasts an engaging activity and a display item to add to their mini collections. So, how do you deliver people experiences only MINI can? Well, in Demodern’s case, you make the decision to not use one of the available metaverse providers on the market but instead build your own engine, your own world. It might be a bigger challenge, but it’s worth it in the end. If you use a pre-existing service, “everything kind of looks the same, with the same visual style,” explains Jan. Jason then adds: “At the end of the day you’re beholden to others, you don’t have a lot of customization options that you can do.” And customisation in this case goes both ways. A custom metaverse gives freedom to the creators, to create everything exactly as they want, but also more freedom for the users, who’ll get to do more things tailor-made for their interests. Katie Murdoch explains: “A bespoke metaverse allows us to be flexible, to really listen to users’ needs and wants and find ways to meld what MINI and its fans are looking for, creating something entirely original.” In other words, when you make the rules of the game you can really bring your own vision to life. So Many Mini Foods: Collect all 18 Series 1 Make It Mini Food Cafe Mini Collectibles! Visit Officialminiverse.com to learn more about all the recipes you can collect in Series 1!Having launched in the US earlier this year, MGA’s Miniverse has already had phenomenal success and amassed a strong following, primarily amongst an 18- to 35-year-old ‘collector fan’ audience, selling more than 1m balls since launching in mid-December. The MGA’s Miniverse Make It Mini Food Editions will launch in the US in December. The collection will be more widely available, including in the UK and Ireland, from early January 2023. MGA’s Miniverse is available on pre-sale and will launch in all major toy retailers at the beginning of April, expanding into grocers later the same month.
Rewards expire one year from the date they were earned. If a reward has not been redeemed within one year, it will expire and will no longer be available for use. Modification and Termination Fuelled by a surge in popularity on social platforms such as TikTok, the trend for mini everyday items – and in particular, mini food – shows no sign of stopping. The new miniature collectible brand, MGA’s Miniverse, will both capitalise on and lead this trend. Utilising social media, and working with some of the leading UK TikTok influencers, the brand launch will specifically target a kidult audience for the first time. This is an increasingly important audience, with kidult sales accounting for 29% of all toy sales in 2022. Images are for illustration. Price shown is for one unit only. See Specification for more information. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. While the current MINIverse is fun, and successful at translating the features of the MINI Concept Aceman to a digital playground, it is not yet the fully fledged metaverse Demodern and MINI are aiming for. This is because the MINIverse will not just be a showcase of a single very, very exciting car. It can theoretically be “a one-stop shop for all things MINI. You could have news, campaigns, sponsored content, all experienced within the MINIverse,” says Jutta.Unbox It: Each ball comes with lots of surprise mini ingredients and kitchen accessories. Prepare your recipes to build and create your own mini food collectible! Each capsule is blind so you won't know which mini you get until you unbox it! MGA Entertainment embraces playing with food with its new addition to the Miniverse with the Make It Mini Food line. Each collectible comes in a blind ball that consumers peel open to reveal individually wrapped mini ‘ingredients’, kitchen accessories, and a tiny recipe card that come together to create delicious looking culinary creations. Consumers follow the recipe card to create their food masterpiece which hardens in daylight or UV light for permanent display. Creations can vary from a mint choc chip milkshake and strawberry waffles with whipped cream to a lemon tart and tiny avocado on toast. Whilst these innovative collectibles are not edible, they offer miniature lovers, crafting fans and food enthusiasts an engaging activity and adorable display to add to their mini collections. MGA’s Miniverse appeals to people of all ages, from kids who are simply wanting to craft and create, to kidults wanting to produce creative viral social content for their TikTok profile and fans of the trend who want to use these quirky miniatures as a form of self-expression and amusement. They offer a fun and engaging method for fans to craft and create in their own personal unique way as well as offering an aesthetically pleasing way to display their personalised creations. MGA shall not be liable for any damages of any kind arising out of or in connection with your participation in the Program, including direct, indirect, incidental, consequential, or punitive damages, even if we have been advised of the possibility of such damages. Because some states do not permit the exclusion or limitation of certain damages, in such jurisdictions, liability is limited to the fullest extent permitted by such state law. Governing Law
The Demodern office is home to a diverse group of professionals who have the expertise and imagination to make something as challenging as a virtual world for cars an attractive experience. And they are just as excited about creating it as they are about you enjoying it. Altogether 24 people have worked on the project – so far – with the core team consisting of developers, 3D artistsC, Art Directors, Testing & Quality Assurance, Product Owner, Project Management, Scrum Master and DevOps roles. We spoke to multiple members of the team about what a metaverse is and what makes the MINIverse particularly special. Set It: Set your mini using the included resin in your ingredients. Set your finished dish in any UV light (e.g. the sun or UV Flashlight) until the resin has hardened. Once it's set, you've got your finished mini collectible.
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