nisi Lemonade (Blueberry)

Product Information

Some brands are looking at innovative means of reducing their cost bases. Belvoir, for example, has installed solar panels at its Leicestershire facility to help lower the company’s carbon footprint and offset the soaring cost of energy. It’s a different story in soft drinks. Prices are still soaring, of course, but brands are largely holding their own against own label. Soft drinks are still great value for money. Even with inflation running at about 10%, that’s still quite far down the list in terms of the percentage price increases that categories have seen over the past year,” says Britvic MD Paul Graham. Among factors are “unfavourable weather conditions in Brazil”, which have hurt the country’s orange production levels. We will continue to work to get the balance right for our shoppers to allow us to continue to successfully innovate across our brands,” he adds.

But taken with upcoming extended producer responsibility rules, volatile input costs and still squeezed household spending, further price rises look to be on the cards. These small formats also play well at a time of heightened health concerns. After all, having smaller portions of a soft drink could prove attractive to shoppers who want to reduce their intake of such products. For brands not wishing to risk a recipe change, there’s always shrinkflation – a tactic familiar to many soft drinks manufacturers. Shifting around production facilities is less of an option for other areas of the sector, though. This is particularly true for suppliers of bottled water, which frequently trade on their provenance. NISI DRINKS (UK) LIMITED is an active private limited company, incorporated on 13 November 2020. The nature of the business is Wholesale of fruit and vegetable juices, mineral water and soft drinks. The company's registered office is on Queensbury Station Parade, Edgware. The company's accounts were last made up to 30 November 2021, are next due on 30 November 2023, and fall under the accounts category: Micro Entity. NISI DRINKS (UK) LIMITED has no previous names. The company has no mortgage charges, outstanding or otherwise. Company Information Company NumberGoing forward, we know there will be a continuation of multiple market factors affecting the food and drink landscape’ Markets like juice are fragmented and dynamic with strong private label,” he adds. “In times like this, brands can suffer.” Juice costs This opens up lots of interesting discussions with manufacturers. Smaller juice drink brands, for example, can change the mix of the juices they use depending on market prices.”

So, what is the outlook based on current consumer behaviour? What are retailers and brands doing to mitigate rising costs? And how much more cost pressure can brands take before they pop?Further evidence of downtrading across grown-up soft drinks can be seen in value growth for bargain stores (40.9%), Iceland (40%), Lidl (15.4%) and Aldi (10.5%). A similar reluctance is at play in juices. That’s despite soaring input costs – disruption to orange and apple harvests has hit juice brands especially hard (see box, right) – leading to significant hikes in shelf prices. Whether it’s the sound of fizz escaping as you open the lid, or the wholly anticipated ‘Ahhh’ moment after you take your first sip - there’s something special about fizzy pop that sparks memories of pure joy. That’s why at Iceland, we’re so dedicated to providing our signature value across all your favourite flavours, including cola, lemonade, orange and fruit-infused.