Joined in 2023 
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63 About this deal
In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauer wellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hair dryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. Coty Completes Merger with P&G Specialty Beauty Business". www.businesswire.com. 2016-10-03 . Retrieved 2020-10-23.
Brushes At Hairco and Beauty, our commitment is to cater to the professional industry, and we extend this dedication to our range of professional brushes. Whether you’re a seasoned stylist or a fresh faced apprenticeprofess, our collection encompasses all your hairbrush essentials. From barrel brushes to eco-friendly paddle brushes, and from tint brushes to tangle tamers, we’ve got you covered. Explore a variety of high-quality brushes, including thermal brushes, detangle brushes, tangle tamers, and ceramic brushes. With trusted brands like Head Jog, Denman, Olivia Garden, Agenda, and Pro Tip, we’re your partner in achieving the finest in hairstyling. Experience the difference that professional-grade hairbrushes can make in your salon. Trust Hairco and Beauty to ensure your clients receive nothing but the best in hair care and style, because we understand that every detail counts. Let us elevate your hairstyling game with the perfect brush for every need. Heat Protect When was the last time a client passed through your chair and you didn’t use heat? We’ll wait… Heat protection is an essential step in every service; Hairco and Beauty offers a wide range of hair heat defence for every client. Choose from huge brands including, Revlon, OSMO, L’Oreaal, Goldwell, Schwarzkopf, Indola, Insight Professional. Whether you spray, oil, or spritz, there’s no heat damage on our watch!
WELLA WORLD
View All Create dramatic looks with ease using eyelash extensions from respected brands like Naturalash, Inhouselashes, Salon System, Hive, and Teeya’s. To double the effect add some bold definition with Appraise eyebrow and eyelash tint. Enhance your lashes with strip eyelashes or extensions, define your brows with tinting, and keep it all in place with reliable eyelash glue. Wella acquires Briogeo to strengthen sustainable haircare portfolio". The Industry Fashion. 29 April 2022.
After World War II, the German Democratic Republic dismantled the Wella plant in Apolda as part of the reparations plan enacted by the Soviet Union. The plant in Rothenkirchen was expropriated and renamed VEB Londa, becoming communal state property under the Volkseigener Betrieb. The Ströher family and some members of staff decided to start the business again from scratch on a smaller scale in Hünfeld, Osthessen under the name Ondal GmbH. Production began again in 1946 with the new business being registered as Wella AG in 1950 with the central management of the company located in Darmstadt, Hessen in West Germany. Throughout the 50s and 60s the company followed an aggressive campaign in international markets within developing countries such as Chile, Brazil, the Asian and Pacific territories as well as various parts of Africa. After the reunification of Germany, in February 1990 the Rothenkirchen plant was reintegrated into Wella, forming a joint venture with Londa to produce and market hairdressing products throughout Europe. [5]
Now, you know what ‘colour chosen’ means – it’s the desired hair hue – while the ‘starting point’ is a combination of the hair history and the underlying pigment. Let’s break each of them down… Hair History
Wella founded Making Waves in 2011 – a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania, Cambodia, and Vietnam and has trained over 44,800 people. [9] Beauty Accessories Beauty services made easy with top brands like Hive, Gellux, and Hair Tools. Choose from effective wax strips for smooth hair removal, eyelash shields for the perfect curl, and brush cleaners to keep your makeup and beauty brushes clean and in top condition. Keeping your make up brushes clean and in top condition is a priority in the salon, these brands have you covered. If you’re looking to up your nail game, HairCo and Beauty can help you explore the world of gel nails from the leading gel brand Gellux! Brushes & Combs At Hairco and Beauty, our commitment is to cater to the professional industry, and we extend this dedication to our range of professional brushes. Whether you’re a seasoned stylist or a fresh faced apprenticeprofess, our collection encompasses all your hairbrush essentials. From barrel brushes to eco-friendly paddle brushes, and from tint brushes to tangle tamers, we’ve got you covered. Explore a variety of high-quality brushes, including thermal brushes, detangle brushes, tangle tamers, and ceramic brushes. With trusted brands like Head Jog, Denman, Olivia Garden, Agenda, and Pro Tip, we’re your partner in achieving the finest in hairstyling. Experience the difference that professional-grade hairbrushes can make in your salon. Trust Hairco and Beauty to ensure your clients receive nothing but the best in hair care and style, because we understand that every detail counts. Let us elevate your hairstyling game with the perfect brush for every need. Mixture ratio: 1 part Koleston Perfect Hair Color to 1 part Welloxon Perfect Developer. Mix well. Warnings Coty Announces Strategic Transformation and Definitive Agreement with KKR on Wella". www.businesswire.com. 2020-06-01 . Retrieved 2020-10-23.
Volume Elevate your hairstyles to new heights with Hairco and Beauty’s expertly curated collection of professional volumising products. Our range boasts top-quality brands like Wella, L’Oreal, Schwarzkopf, OSMO, Goldwell, and Insight Professional, trusted by professionals worldwide. Choose from an extensive array of hair volume product types, including sprays, mousses, powders, creams, foams, and lotions. Whatever your preferred styling method, we have the perfect product to help you achieve the volume and lift your clients desire. The deal closed on December 1, 2020, establishing the Wella Company as a stand-alone private entity based in Geneva, Switzerland. Pins, Grips & rollers We’re dedicated to equipping professional hairdressers like you with the highest-quality hairstyling accessories. Explore our premium selection, featuring hairstyling clips, hairdressing clips, hair pins, bobby pins, hair clips, and hair grips. With trusted brands such as Head Jog, Hair Tools, Streaker, Denman, and Head Gear, our collection is designed to help you achieve precision in sectioning and effortless styling, ensuring you provide your clients with the best in hairstyling.
View All Beauty services made easy with top brands like Hive, Gellux, and Hair Tools. Choose from effective wax strips for smooth hair removal, eyelash shields for the perfect curl, and brush cleaners to keep your makeup and beauty brushes clean and in top condition. Keeping your make up brushes clean and in top condition is a priority in the salon, these brands have you covered. If you’re looking to up your nail game, HairCo and Beauty can help you explore the world of gel nails from the leading gel brand Gellux! Permanent Colour Your client’s hair shines brightest with permanent hair colour from Hairco and Beauty. We’re committed to enhancing your salons professional colour offerings. Our extensive range of permanent hair colour, featuring top brands like L’Oréal Majirel, Wella Koleston, and more, ensure vibrant, long-lasting results that will leave your clients delighted. Explore our selection today and trust Hairco and Beauty for excellence in permanent colour. Hair Dryers Welcome to your Professional Hair Dryer Headquarters! At Hairco and Beauty, we cater exclusively to professional hairdressers and salons, providing you with the ultimate selection of hair dryers. Whether you’re striving for a perfect bouncy blowdry, require a reliable dryer for your salon, or need precision with a diffuser, our comprehensive range has it all. Featuring top brands like Hair Tools, Head Jog, Parlux, Wahl, and ETI, we offer hairdryer diffusers, mounted hairdryers, and digital hairdryers to ensure you have the tools you need for flawless hairstyling. Elevate your salon’s expertise and deliver exceptional results with Hairco and Beauty! Gloves Hairco and Beauty understands the importance of protecting your hands in the salon. That’s why we offer a comprehensive range of gloves, tailored to cater to your specific needs. From disposable to reusable, latex to non-latex, powdered to non-powdered, and poly gloves, we’ve got you covered. Explore top brands like Agenda Pro, Denman, and Super Touch, known for their quality and reliability. Our gloves come in various sizes, including small, medium, and large, ensuring a comfortable fit for every professional. With our selection of hairdressing gloves, you can focus on what you do best while keeping your hands well-cared for. Choose Hairco and Beauty for gloves that protect, so you can continue to create beautiful styles with confidence.
OTHER WELLA COMPANY BRANDS
In 1950, Wella introduced Koleston, the first hair balm designed to protect and nourish hair. In 1954, Hollywood icon Elizabeth Taylor appeared in Koleston advertising. Gowns & Capes Elevate Your clients Salon Experience with Hairco and Beauty’s Gowns and Capes! At Hairco and Beauty, we understand that your clients deserve nothing but the best. That’s why we offer a curated selection of protective clothing, hairdressing gowns, and capes designed with your clients’ comfort in mind. Our products, from top brands like Agenda, Monodry, Hair Tools, Haito, and DMI, ensure your clients’ satisfaction by keeping them safe and protected. Explore our collection today and enhance your salon’s image with Hairco and Beauty’s premium protective wear. Your clients will appreciate the attention to detail that sets your salon apart. Smoothing For your clients that need a little smoothing, Hairco and Beauty presents a thoughtfully curated collection of premium smoothing hair products. Discover outstanding brands such as OSMO, L’Oreal, Goldwell, Schwarzkopf, and many more- all top of their game for delivering just what it says on the label! Our selection includes versatile options, ranging from products that enhance shine, provide smoothing effects, and offer hair styling solutions, to glossing treatments, deeply conditioning formulas, and leave-in treatments. Whether you’re aiming to create a sleek, polished look or maintain and nourish
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