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Swizzels Giant Parma Violets 24 Rolls (24 x 40 g)

£9.9£99Clearance
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About this deal

You might think we’re crackers but last year we teamed up with The Cheshire Cheese Company to create Parma Violets Cheese! A 2005 survey reported by The Guardian revealed Parma Violets to be the least popular sweet among the Millennial generation.

Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.Employees of Swizzels Matlow Limited or their family members or anyone else connected in any way with the competition or helping to set up the competition shall not be permitted to enter the competition. In 1933 the firm merged with a rival factory owner, David Dee, who specialised in fizzy compressed tablet sweets (although the company officially became Swizzels Matlow Ltd only in 1975). possess a delightful fragrance reminiscent of ordinary sweet violet perfume mixed with that of wallflowers”. Commercial flower growers cut the runners off each plant in the autumn to maximise the number of blooms but this isn’t necessary in the garden. In 2012, Swizzels Matlow launched "Drumstick Squashies", foam-like chewy sweets with the same flavour as the Drumstick lolly.

Little wonder that in the 19th century around Grasse in the south of France there were large plantings being grown for the perfume industry. Due to the pressures of coping with extra demand during the Coronavirus pandemic, there are less sweet violets available to sell this year. The breeding of larger and healthier clones of Viola odorata saw a decline in the popularity of Parma violets which were much more difficult to grow.As Parma violets aren’t as hardy as Viola odorata, the violet of English hedgerows, they were grown in glass houses in the United Kingdom.

It was recently rediscovered in a New Zealand garden and wrongly thought to be something new and given the name ‘Le Roi’ under which it can be found in some Australian nursery catalogues. Even on a cold late autumn day I’m stopped by the scent of a bed of Palma Violets planted along a path which leads from my study to the nursery. a b c d Swizzels Matlow Limited Annual report and financial statements for the year ended 31 December 2019 (PDF) (Report).A small number of the total plants sold were attractively displayed close to the garden centre entrance. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter, Instagram or any other Social Network. In 2016, Swizzels Matlow released a special Parma Violets flavoured cheese, produced by the Cheshire Cheese Company to celebrate their 70th birthday.

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