Lynx Africa the G.O.A.T. of fragrance 48 hours of odour-busting zinc tech Aerosol Bodyspray deodorant to finish your style 150 ml

Product Information

Drawing on 40 years of body spray research experience, Axe scientists added odour-busting zinc technology to Axe body sprays. This targets the root causes of body odour and absorbs odour molecules to ensure fragrance can shine through while keeping the user smelling fresh. By 2000, the term had become popular enough in the rap scene that LL Cool J named his album G.O.A.T. – The Greatest Of All Time. We’ll give you that one, LL. Axe’s biggest market is the US, where its bestselling product is Axe Apollo body spray. The UK, where Axe is known as Lynx, is the second biggest, with Lynx Africa the country’s most popular male fragrance. Germany, Mexico and France make up the rest of Axe’s top five markets.

As the nation’s number one male fragrance, we’ve elevated Lynx Africa to G.O.A.T. status,” said senior brand manager Josh Plimmeer. Some drugs may have Authority Required (Streamlined) status which does not require an explicit approval from Medicare, instead the doctor can use the Authority code found in the published Schedule for a given drug/indication. Josh Plimmer, Senior Brand Manager, Lynx, says: “As the nation’s number one male fragrance, we’ve elevated Lynx Africa to G.O.A.T. status. We’re continuing to evolve the brand in line with Gen Z’s values, interests, and aspirations to recruit the next generation of shoppers by getting closer than ever to their world.It is crucial for Lynx that we continue to maintain relevancy amongst younger consumers and so Gen-Z will continue to be a real focus for us.” The refresh of Lynx Africa follows Unilever’s long-term strategy to drive value and further invigorate the deodorants category through encouraging trade up.

Brand new ideas

The ATL marketing campaign has been created to target the next generation of Lynx lovers, reminding them that “Lynx Africa is the greatest fragrance of all time”. It’s four decades since Axe launched in a male grooming market that looked very different from the one we know today. Axe saw that gap in the market and responded, creating a revolutionary new spray that combined an effective deodorant with a high-quality fragrance.

We’re continuing to evolve the brand in line with Gen Z’s values, interests, and aspirations to recruit the next generation of shoppers by getting closer than ever to their world. It is crucial for Lynx that we continue to maintain relevancy among younger consumers and so Gen-Z will continue to be a real focus for us.” Prescriptions must be written on an Authority Prescription Form, and the approval number must be noted on the prescription. Pharmacists cannot dispense the item as a pharmaceutical benefit unless it has been approved by Medicare Australia (indicated by the presence of the approval number).Just because Lynx Africa is the UK’s number one male fragrance, has sold over 400 million units and is sprayed over 21.5 million times every week, brand owner Unilever has taken the somewhat presumptuous step of according it GOAT (Greatest Of All Time) status. Axe is now the world’s No.1 men’s fragrance brand, * worn by men in more than 90 countries across the globe. It’s an expert in male grooming and has been helping young guys feel confident and attractive for as long as any of them can remember.