Onga Stew Seasoning 60g Box of 36

Product Information

They have deployed other marketing tools such as broadcast, print, and outdoor advertisements, as well as experiential marketing approach with public cooking competitions. The makers of Maggi, in an ongoing effort to constantly improve the brand and make it tastier, healthier, more affordable with better nutritional value, and more appealing to customers, launched a new food seasoning cube, the “Maggi Naija Pot” into the market. It recently released a video ad which shows a young woman switching roles from making presentations in the boardroom to cooking in an ultra-modern kitchen which has sparked divergent opinions among Nigerians. Onga ’s fight for a space in the cube market Water crisis: private tanker drivers announce a new price and blame PURC and GWCL for the increment. A shop owner, Mrs. Roseline Nnaji, at the Amukoko Oja market in Amukoko, Ajeromi Ifelodu Local government, Lagos said: “This Xmas I was surprised that majority of my customers opted for the new brands”. She, however, stated that the Knorr and magi cube brands are still no pushover in the market, despite the stiff competition from the new entrants.

Seasoning cubes are setting the Nigerian food market on These Seasoning cubes are setting the Nigerian food market on

Onga is arguably the number one in the seasoning powder segment and it was introduced in 2004. The big players (and smaller brands) have launched variants of their brands, attesting to the fact that Promasidor did the right thing by pioneering the powdered segment of the seasoning market in Nigeria. However, they have hardly made any success in that category. Dr. Kwabena Duffuor, Mr. Kojo Bonsu, and Ernest Kobea contributed to the party’s democratic tradition- John Mahama The King of Dagbon was honored, along with Zaa Multimedia and MASLOC CEOs, for their invaluable contributions to the Kingdom. Abiodun Ayodeji further urged the public to plant and nurture trees in their homes and communities to protect the environment. The Onga Impacting Lives Campaign further donated a poly tank and some products of Promasidor Ghana to the Tolon district hospital.

Company

Vanguard Companies & Markets (C&M) findings show that food spices have become extremely popular, especially as the gourmet food trend continues to expand across the nation. Over the years, food seasoning has formed a very important aspect of cooking. Even before the introduction of modern food seasonings in cube and powder forms, there have been several local seasonings, such as Iru, Ogiri, and Dawadawa— all of which still feature in most Nigerian cooking pots till today. Mrs. Caroline, a housewife, revealed that she switched over to Knorr from Maggi due to the salty nature of Maggi. She added that Maggi made her miscalculate the amount of salt to add to her cooking. The firm also produces cocoa beverages: Cowbell chocolate milk and Miksi chocolate. These brands compete with Nestle's Milo and Cadbury's Bournvita. Cowbell chocolate was introduced to the market in 2000 and in 2011, it was among the top three cocoa beverage drinks in the country. [4] Seasoning [ edit ] The big brand which has long dominated the market include Knorr and Royco both in cube and powder sachet, produced by Unilever Nigeria Plc; Maggi in both cube and powder sachet, manufactured by Nestle Nigeria Plc; Onga, both in cube and powder sachet produced by Promasidor Nigeria Limited.

Onga Ghana - Facebook Onga Ghana - Facebook

With the buoyant cube seasoning market expanding yearly, Promasidor has taken a bold step to dare dominant brands from the staple of leading companies by creating the cube form from its Ongaseasoning powder. Early this year, when Promasidor launched the product, its Executive Director, Commercial, Mr. Kachi Onubogu, said: “After almost two years of insightful and innovative work by the Promasidor team, I am happy to welcome Onga Cube into the Promasidor Nigeria family of brands.” Avoid seeing one another as problems; instead, consider illness, poverty and illiteracy as your common enemies – Rt Hon. Speaker Bagbin urges Northerners To sell a new value-creation for consumers and still retain its powder market dominance, Onubogu said: “Onga in cubes is a completely different formulation from the existing Onga powder because we did a complete reformulation from scratch, paying particular attention to what the consumers want in an ideal brand of seasoning cube.”OPINION POLL: What is your most preferred food seasoning in Nigeria? #maggi? Stc? Retweet after voting and comment with #nairametricspolls The Managing Director/ Chief Executive of Promasidor, Chief Keith Richards, said the success of the Ongabrand in the powder form will be replicated in the cube market. He said this is evident considering the success of the company in other market offerings. Mr Musah further mentioned that the company is not only looking at producing products and services, but developing, sustaining and maintaining a cordial relationship with society. These clerics he says form part of an important societal relationship with their large followings, thus their involvement in the celebration. He said ‘’We as much as possible value the importance of relationship and so we are not just looking at producing products and services, we are also looking developing, sustaining and maintaing the cordial relationship with society, and these our Islamic clerics are people that form an important part of our societal relationship’’, On the nutritional value of Onga, Mr Musah noted ‘ ’the product is made from only the finest and nutritional ingredients, making it safe and healthy for human consumption. Customers and consumers should expect more from Onga.’’ Sheikh Dalhu further revealed that the Dalhu Foundation in partnership with Promasidor Ghana will replicate the project in other districts of the North.

Onga - Superior taste and aroma Onga - Superior taste and aroma

In addition to the tree planting initiative is also the water supply system which the Onga keeps providing for underserved communities in the North,” Gideon Kodo added. Although the usage of seasoning is prevalent, the choice of seasoning brand varies significantly among consumers. Some of the new products have several varieties’ and sell at three sachets for N100 compared to big brands which have do not have varieties and are mostly priced at N50 a sachet. READ ALSO: Expert worries over high rate of HBP, diabetes among market women Reconstruction of Gbewaa palace; Ambassadors, High Commissioners from Dagbon donate GHC 100,000 to committee She also added that most of the brands are on the same price range but the new brands have promos with which they attract customers.

Before now, Doyin Group of Companies; Unilever Nigeria; Daily Need Nigeria Limited and Nestle Nigeria Plc were among players dominating the market. Then, Unilever’s Royco Seasoning Powder variants – one for stew and the other for soup, and the popular Maggi brand successfully caused a stir in the market. The entry of more brands, however, is unsettling dominant brands, while incursion of powder seasoning such as Onga seasoning powder with its variants has provided alternative for consumers. Yet the cube market has remained huge. NPP should not claim full credit for 80-km Tamale-Yendi-Zabzugu-Tatale-Nachamba road project- Former MP tells Government. According to her, “We have various brands of seasoning cubes in Nigeria today. As a trader, I discovered that over time, consumers have come to love Knorr cube and it has become their preferred brand, yet these new entrants are eating deep into their share.”

Onga Ghana Products Onga Ghana Products

In 2003, the firm changed its business name from Wonder Foods to Promasidor to promote uniformity across the group. [5] Brands [ edit ] Powdered milk and cocoa beverages [ edit ]Food seasoning is important because with the right culinary expertise, especially when the right brand of seasoning that makes people salivate is used, the meal becomes something of an experience which the family relishes. Obviously, the brand is growing very fast beyond Unilever’s heartland of Europe, especially in Africa, Latin America, Middle East and Asia. In Nigeria, Knorr has been the taste benchmark for Unilever. Based on this, the conglomerate was committed to building on the premium credentials of Knorr. No wonder, the company said, in the past one year, it has invested in machines and a new savoury hall. This, according to the firm, ‘is to enable us to adequately supply the market and continue to give consumers premium quality cube they have come to associate with Unilever’.