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Caldwell added, “It could be called ‘cringe’ or what have you, but I think a lot of people find it endearing and kind of cute.”

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Target itself has also been accused by some of leaning in to “ rainbow capitalism,” a term used to describe the commodification of the LGBTQ community, particularly for its Pride collection in 2021. The brand hired LGBTQ designers for its Pride collection last year, saying that it wanted to “authentically celebrate the community,” according to a company news release. Target continued its partnership with queer designers for its collection this year. Rubicon Project sets this cookie as an internal user identifier that stores user data to be used for analytics. Another user replied: “I swear they normally have really cringey stuff imo, but they kinda popped off with this actually.” The domain of this cookie is owned by Nielsen. The cookie is used for storing the start and end of the user session for nielsen statistics. It helps in consumer profiling for online advertising. Reddit sets this cookie to save the information about a log-on Reddit user, for the purpose of advertisement recommendations and updating the content.

This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions. This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud preventions Matt Walsh, the host of right-wing news outlet Daily Wire’s “The Matt Walsh Show,” urged listeners of his podcast to boycott the brand, accusing Target of “trying to recruit kids into the LGBT camp.” Target’s large selection of playful Pride merchandise comes amid a turbulent time for LGBTQ rights in the nation. More than 480 anti-LGBTQ bills have been filed in state legislatures across the country, according to the American Civil Liberties Union, with lawmakers enacting laws to curtail education on LGBTQ issues in schools, drag performances and access to gender-affirming care, among other provisions.Set by Bluekai, this cookie stores anonymized data about the users' web usage in an aggregate form to build a profile for targeted advertising.

AddThis sets this geolocation cookie to help understand the location of users who share the information. This cookie is set by pippio to provide users with relevant advertisements and limit the number of ads displayed.We urge you to take your business elsewhere. They are indoctrinating and grooming them with LGBTQ ideology,” the group said of Target in a tweet that was viewed more than 1.3 million times. “It is highly inappropriate and disturbing.” RLCDN sets this cookie to provide users with relevant advertisements and limit the number of ads displayed.