#ItsFine: Lose weight eating the food you love

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Giving users this flexibility and saying ‘it’s fine’ allows them to break free from FAD diet cultures and have all the tools they need for long-term success living the #itsfine lifestyle.

What Ben and I are saying in the book is, ‘Don’t stop eating, just stop eating as much.’ Food is an emotional addiction for a lot of people – it’s the only thing that makes them feel good, that doesn’t argue with them, that doesn’t tell them bad things about themselves. If it was that easy for someone who is obese to just stop eating or cut down their food, they would do it. So it’s about your mind understanding that. It’s not bad or wrong. Let’s see how we can help you understand the balance.” When I met Ben I knew we had to team up to tell this story and give people the chance to understand that bad diets just don’t work,” says Pete. “I get really angry when people have a go at obese or overweight people. People ask me, ‘What’s the problem? If people are overweight, they should just stop eating.’ Oh, that makes me so mad. They think it’s just as easy to just say stop. With one foot in the professional care industry and one in showbiz, thanks to her singer and reality star husband Peter, Emily seems perfectly placed to understand the veneer of celebrity culture and the effects of the influx of carefully edited pictures shared on social media. What if we told you that you can eat anything you like and lose weight? Well, you probably not believe us, would you? And if you did believe us, you would ask HOW? Katie Price’s mum slams daughter's ‘controlling’ ex Peter AndreKatie Price’s mum Amy has called Peter Andre 'controlling' in her new tell-all book The Last Word as she slams her daughters ex-partners and calls them 'utterly toxic'I’ve really struggled with my skin, for example, [that’s] something that made me feel really self-conscious and affected my self-esteem. Accompanying his older brothers to the gym as a “skinny little kid” at their home on Australia’s Gold Coast, Pete developed a fixation with training.

With step-by-step tailored guidance and over 75 recipes to help you on your journey, this book will give you everything you need to build a healthier relationship with food. It’s not a diet; it’s a way of life. So, get started with Ben and Peter’s first book together: lose weight eating the food you love and give yourself the power to say, ‘it’s fine’.” Some of the most popular FAD diets on the market cost up to 17 times the monthly cost of #itsfine, making them not only extremely expensive but also ineffective in the long run. Despite having previously filled in for Dr Hillary Jones on Lorraine and appeared on Loose Women to talk about children’s mental health during the pandemic, as well as penning a regular magazine column and now raising her profile further with the release of her new book, Emily insists she has no plans for a showbiz career as a television doctor, confessing that she finds being in front of a camera ‘a real challenge’. Peter Andre said: “I’ve been using this approach for years but I just hadn’t found anything to help me with it.Pete may not be up for baring all on the beach, but having lost the excess weight through balanced eating and training, he’s co-written a new book, It’s Fine, to inspire others battling with feelings of restriction and unhappiness when dieting. Smith added that the key was “convincing people that they say can #ItsFine to everything fad diets have taught them isn’t.” Peter Andre recently shared his weight struggles with OK, revealing that fad diets left him depressed. In the end, he managed to lose weight by eating a balanced diet and moving his body regularly with a training programme. When I am at home I don’t feel insecure about my body or even my hair,” he says, recalling how his “Greek curls” made him a target for bullies who were “blond, beautiful, blue-eyed Aussies”.

Emily is also keen for the children to follow a healthy diet and she believes in treats too. “She’s absolutely fine with it,” Pete says. “There’s no, ‘You can’t have this on this day of the week’ – nothing like that.”This gives complete flexibility around the person’s unique lifestyle and meal choices to achieve sustainable results. With the festive season rapidly approaching #itsfine users can still lose weight, get healthy and enjoy life without having to feel as though they are missing the moments that we all enjoy.