Rubicon Spring Black Cherry Raspberry, Sparkling Spring Water with Real Fruit Juice & Natural Flavours, Only 12 Calories, 12 x 500 ml Multipack Bottles

Product Information

Water, Lychee Puree (14%), Sugar, Fructose, Acid (Malic Acid), Stabilisers (Guar Gum, Xanthan Gum), Flavourings, Vitamin C, Sweeteners (Sucralose, Acesulfame K) Some people may also be concerned about the artificial sweeteners used in Rubicon drinks. These include Sucralose and Acesulfame K. Cash & carry/delivered wholesale is the bulk of our business, particularly for a brand like Rubicon, which was pretty much born in that sector of the market,” says Troy. “The support of the trade is critical to us and the response to the launch has been really good. Our wholesale customers recognise the size and scale of the opportunity.” AG Barr is reinventing water with new Rubicon Spring, a range of products which are healthy like water, but big on taste! The table below displays the nutritional information (per 100ml) for Rubicon mango, passionfruit, and Lychee flavour still drinks as well as one sparkling variety.

The main difference between still and sparkling Rubicon drinks is carbonation. Sparkling drinks also contain less fruit juice than still drinks. The launches will be supported by a communications investment strategy as part of the brand’s ‘MAKE THE UNBORING CHOICE’ campaign that launched in 2020.A can of Rubicon Raw Energy Drink (500ml), on the other hand, contains 23 grams of sugar, which is close to the recommended limit. It is important to consider these levels when making choices about your overall sugar consumption for the day. Artificial sweeteners have been linked to cancer and some studies have also linked artificial sweeteners to health problems such as weight gain and diabetes. However, more research is needed to confirm these effects. Troy continues: “We undertook our biggest ever research programme to fully understand the key drivers behind changing attitudes towards health. It highlighted an 18% growth in the number of carbonates shoppers who are also buying water and a 19% rise in the number who only buy water (Kantar). Many of these consumers are primarily looking to reduce their sugar and calorie intake. Overall, Rubicon juices can be considered a healthier option compared to sugary sodas and some other fruit juices. They are lower in calories and provide a good source of vitamin C. However, they still contain high levels of sugar and some people may want to limit their consumption. Shoppers are looking for a wider range of flavours in the Soft Drinks category, our two new Rubicon products meet that need perfectly. Both have high concept appeal with our core target audience of 16-34 year olds, providing retailers with a huge opportunity to engage shoppers with interesting flavours that create excitement and boost their soft drinks sales.”

Rubicon Raw Energy also contains caffeine, whereas other drinks do not. Are there any concerning ingredients in Rubicon drinks? The NHS recommends that people consume no more than 30 grams of sugar per day. A can of Rubicon Sparkling Mango Juice (330ml) contains 15 grams of sugar, which is half of the recommended limit. Other ingredients that may be of concern include flavouring. Some flavourings, such as artificial raspberry flavouring, have been linked to cancer in animals. And there is only 4% of Passion Fruit Juice from Concentrate in Rubicon Passionfruit (Sparkling), whereas in Rubicon Passion Fruit (Still) there is 13% of Passion Fruit Juice from Concentrate. What makes Rubicon Spring so exciting is that it appeals to consumers across different categories. For those wanting a healthier alternative to a fizzy drink orfruit drink, it has all of the low calorie and healthier benefits of spring water. And

Carbonated Water, Sugar, Passion Fruit Juice from Concentrate (4%), Stabilisers (Gellan Gum, Pectin, Gum Arabic, Glycerol Esters of Wood Rosins), Acid (Malic Acid), Flavourings, Preservatives (E452i, E202), Antioxidant (Ascorbic Acid), Colour (Beta Carotene), Sweetener (Sucralose) Water, Mango Puree (19%), Sugar, Fructose, Acid (Citric Acid), Stabilisers (Guar Gum, Xanthan Gum), Vitamin C, Flavourings, Sweeteners (Sucralose, Acesulfame K)