Parle-G Biscuits - (pack of 24) - 80g per pack

Product Information

This family-run confectionery empire is now run by the grandson of the founder who is looking at ways to stay on top.

Parle-G: Reinventing a biscuit empire - BBC News

Parle baked its first biscuit during the second world war, the time when the allies and axis were blowing conch shells.As in the case of all biscuits, they should not be consumed in excess as they contain sugar and fats.

Parle-G Success Story | Case Study of Parle-G Biscuits Parle-G Success Story | Case Study of Parle-G Biscuits

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. The company continued with some features in the packaging like the girl image, colour scheme and the stripes. Parle began manufacturing biscuits in 1939, with a license to supply their biscuits only to the British Army. You may powder the biscuits in a dry grinder or by placing them between a cloth or plastic sheet and pounding them with a hammer.

In 2011, Parle-G was the largest-selling biscuit brand in the world, and it still dominates the market. If you like sipping Piña Coladas on a beach while listening to the soothing sound of waves, you're in for a surprise with this treat. It needs something unique like the AMUL girl which helps people to connect with the brand even further. Parle’s market share– 28% of the total biscuit market of India is covered by Parle which includes Parle G, Milano and others. With a reach spanning the remotest villages of India and major cities across the world, the House of Parle has become synonymous with trust, globally.