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Guinness is a beer with a unique standing in the world of food and has long been associated with hearty home cooking and delicious flavor,” says Olivia Parkes, brand manager, “Guinness Kitchen,” The Flava People. “The new sauces are designed to expand shoppers’ relationship with Guinness and food beyond that of the traditional – providing more premium, flavorsome alternatives on household cupboard staples, perfect as we enter the summer barbecue months. We’re now building the range with products suited to entry level through to accomplished cook, meaning we can capture consumers and introduce them to the concept of Guinness with food through the comfort-food they traditionally associate with the brand like pies and gravy, before transitioning them to more experimental formats and cooking with the Guinness flavor as an ingredient.” For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned. Last but not least I wanted a nice little bit of heat at the end. Nothing to burn the throat, just enough to make me sit up and pay attention.
LONDON, UK (June 6, 2022) The Flava People has teamed up with Diageo once again to launch a new range of Guinness sauces—Guinness Smoky Tomato Ketchup and a Smoky BBQ sauce—both are available across Tesco stores now. The partnership was brokered by Diageo’s global brand licensing agency, Beanstalk. Ready to begin cooking? Simply jump to the recipe below and begin. What Does Guinness BBQ Sauce Taste Like? Welcome to my virtual classroom! Use the guided notes below where I often answer commonly asked questions I get from readers and cooks just like you.
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This BBQ sauce is a nice mix between a classic Kansas city style sweet BBQ sauce and a more vinegar-based sauce you see in the Carolinas. Part of a wider partnership with Diageo, the ‘Guinness Kitchen’ portfolio is aimed at targeting foodies and beer lovers. The range aims to align with shoppers who enjoy experimenting with home cooking but rely on base, easy to use ingredients and ready-made add-ons to create intense, delicious flavours. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. The last ingredient is the tomato paste. Whisk that in the sauce until it is smooth. Lower the heat and allow the sauce to simmer for 30 minutes. The aroma in the kitchen will be amazing.
While Guinness on its own has a strong and somewhat bitter flavor when paired with the brown sugar, maple syrup, and ketchup it really has a nice balanced taste. It is very simple to make this sauce. I sauté the onions and garlic with butter in the saucepan. Once the onions are tender and transparent, add the rest of the ingredients, except the tomato paste. Bring to a boil and let simmer for about 10 minutes. Guinness Draught is such a distinctive flavor with its malty sweetness, notes of dark chocolate and overall slight bitterness. It’s both sweet and bitter at the same time that it makes your palate question if it is beer or if it’s liquid gold. I decided to combine that with natures gold: maple syrup. The Flava People was born in the British butchery trade in Manchester in 1976 and is now a third-generation family business. Through seasonings and sauces, restaurant and retail, The Flava People use an unrivalled multi-channel knowledge, extensive expertise, and unwavering passion for food to deliver collaborative creations, profitable products and a taste at every touchpoint.Dubbed ‘the beer of taste’, Guinness is said to add a malty, smoky flavour to everyday cupboard essentials. The GUINNESS Company was established in 1759, when Arthur GUINNESS signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, GUINNESS is the worlds most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. All GUINNESS consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery. More information can be found at www.GUINNESS.com Enjoy GUINNESS Sensibly. https://www.drinkaware.co.uk/ The Flava People has teamed up with Diageo again to launch a new range of Guinness sauces – Guinness Smoky Tomato Ketchup and a Smoky BBQ sauce. Both are available across Tesco stores now. The partnership was brokered by Diageo’s global brand licensing agency, Beanstalk . These ribs are the bomb. Not only do they have amazingly sweet and nutty flavor from the Guinness& Maple Syrup, but they also come with a killer BBQ Sauce recipe that uses the same flavor profile.
Crafting award winning products for some of the biggest names in the business, it specialises in working closely with customers to convert big trends into food and flavour concepts that are both completely unique in the market but also highly accessible. The new range – which launches in Tesco stores this month – also includes a Beef & Onion stir in gravy mix, the fifth product to hit shelves under the brand’s Guinness portfolio.Teaming up with Manchester’s The Flava People the two brands have created a range of table sauces guaranteed to provide the ultimate oomph to your home-cooking. Dreary from a long, grey winter, foodies of 2022 are set to take their home-cooked flaming halloumi and succulent burgers to the next level… We’re now building the range with products suited to entry level through to accomplished cook, meaning we can capture consumers and introduce them to the concept of Guinness with food through the comfort-food they traditionally associate with the brand like pies and gravy, before transitioning them to more experimental formats and cooking with the Guinness flavour as an ingredient.” Olivia Parkes, Brand Manager for ‘Guinness Kitchen’ at The Flava People, said: “Guinness is a beer with a unique standing in the world of food and has long been associated with hearty home cooking and delicious flavour. The new sauces are designed to expand shoppers’ relationship with Guinness and food beyond that of the traditional—providing more premium, flavoursome alternatives on household cupboard staples, perfect as we enter the summer BBQ months. We’re now building the range with products suited to entry-level through to accomplished cook, meaning we can capture consumers and introduce them to the concept of Guinness with food through the comfort-food they traditionally associate with the brand like pies and gravy, before transitioning them to more experimental formats and cooking with the Guinness flavour as an ingredient.” The GUINNESS Company was established in 1759, when Arthur GUINNESS signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, GUINNESS is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. All GUINNESS consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery. More information can be found at www.GUINNESS.com
Developed with the expertise of the team at Guinness, the table sauces balance the iconic beers’ smoky rich stout flavour with the sweetness and tang we expect (and love) from ketchup and BBQ sauce. DRIZZLE: Over burgers, pulled pork, tofu or any of your favourite meals for an extra boost of BBQ flavour. When creating this BBQ sauce, I wanted something that stood out from the crowd. I wanted the sweetness I come to expect from most BBQ sauces but I also wanted to have that extra layer of tang in the flavor profile. The Flava People has teamed up with Diageo to launch a new range of Guinness sauces – including the first Guinness Ketchup and a Smoky BBQ sauce.Ketchup (I use a no-sugar added ketchup for this recipe so I can control the sweetness level. You can also use canned tomato sauce).
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