276°
Posted 20 hours ago

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

£9.995£19.99Clearance
ZTS2023's avatar
Shared by
ZTS2023
Joined in 2023
82
63

About this deal

For example, case studies are featured on black pages to help differentiate them from the wider text. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'.

Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more. To sum up, it's recommended for both marketers and graphic designers, as both teams need to be involved in the process of establishing a brand identity. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität.This book is mainly for graphic designers as it involves a comprehensive discussion of the design process, such as how to get inspired, start sketching, create several designs and so on. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. In my opinion this would have been much more demonstrative and provided the reader with a clear design process to follow, with clear reference to the different considerations required when developing a successful brand.

Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now.

By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions.

There are many books out there about branding and perhaps this one will have escaped your notice as a result. The books featured on this site are aimed primarily at readers aged 13 or above and therefore you must be 13 years or over to sign up to our newsletter.This item may ship from the US or other locations in India depending on your location and availability. The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines. I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area.

Asda Great Deal

Free UK shipping. 15 day free returns.
Community Updates
*So you can easily identify outgoing links on our site, we've marked them with an "*" symbol. Links on our site are monetised, but this never affects which deals get posted. Find more info in our FAQs and About Us page.
New Comment