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It may initially seem like judging the value of influencers is unpredictable, but this type of approach will give you a familiar point of comparison and contrast. Brands like using influencers for affiliate marketing because having pay tied to production like this tends to make influencers more effusive about your product. This is largely based on how many followers or subscribers the influencer has and how many they have the potential to reach. Popular niches (beauty and fitness, for example) are going to have more influencers available and the pricing will likely be lower than niches with fewer available influencers.

In this situation, you might want to ask the influencer to sign a non-compete agreement or exclusivity clause with their influencer contract that will prohibit them from promoting a competitor for a certain period of time. If you plan to repurpose an influencer’s content , be sure to discuss that with them ahead of time and outline the terms in the influencer contract. For example, you don’t need to vet multiple drafts before they go live or make the influencer go through several rounds of revision. As social learning theory suggests, influencers serve as informed consumers, and authenticity matters. The brand gets increased visibility with Summer’s followers and she gets to keep them engaged with an interesting product.

A wide range of global population, particularly generation Z, has been relying on social media influencers for all sorts of information. The two most common reasons for using influencer marketing are to elevate brand awareness and increase sales. Whether you're a brand looking to launch a new product, an agency managing multiple campaigns or you're an influencer looking for your next promotion, get in touch with FYI team today and start your journey! For example, Alessandra Sales—the vice president of growth at Ipsy—told McKinsey that her experiences working with transgender creators helped her redefining-beauty brand connect with the transgender community. Influencer marketing works because of the high amount of trust that social influencers have built up with their following.

When credible influencers match up with the product, consumers will consider the promoted recommendations. Bloggers and influencers in social media (predominantly micro-bloggers) have the most authentic and active relationships with their fans. Many of the most popular Instagram influencers here are as well know, often even more famous, for their YouTube or TikTok videos, or Twitch streams, as they are for their Instagram posts.However, you will find that these people have incredibly high followings in comparison to others in their niche. They share the best pictures, make the most entertaining videos, and run the most informative online discussions.